The Power of Time

“Time is free, but it’s priceless. You can’t own it, but you can use it.
You can’t keep it, but you can spend it.
Once you’ve lost it, you can never get it back.”
– Harvey Mackay

As I describe in my book, No B.S. Time Management for Entrepreneurs, I organize everything with start and pre-determined end times. If someone has a phone appointment with me, they know in advance when it ends, not just when it starts. And it does end as scheduled, even if in mid-sentence.

I have trained and conditioned myself to be hyper-sensitive to time, and I train my clients to respect my hyper-sensitivity. Why?

Because your bank balance and your satisfaction or dissatisfaction with it is more a reflection of how you invest your time than a reflection of anything else. This is the more dominant factor in wealth or relative poverty, success or failure, fulfillment or frustration than all externals combined.

Your ability to sell of goods, services, or concepts is sabotaged or supported by how much control you exercise over the investment, direction, and consumption of your time and, with it, your energy and creativity.

In reality, time is the asset the entrepreneur owns outright and has total control over. I don’t really need to follow you around and observe how you use your time to gauge how you’re doing in business. I only need hear about your philosophy of time. That is what governs your behavior and what you will tolerate or refuse to tolerate in the behavior of others.

For example, how do you determine which people you’re going to spend your time with? One of my litmus tests: If somebody can’t keep seemingly minor commitments, I know I can’t trust them to honor important ones either. And if I allow myself to hang around with them, soon they’ll be the cause of me failing to honor my commitments.

Another example: Do you actually handle time as money, not just give lip service to the idea? Can you tell me what your time must be worth per minute to achieve your income goal? The question I ask myself is: Will this use of my time move me measurably closer to my meaningful goals? Is there even a chance it will? If not, why do it?

The harsh reality is: Execute or be executed. It’s how business really works. Hardly anybody gets paid for their ideas. Not even the imagineers at Disney. We actually get paid for what we get done. To the ignorant, my area of marketing seems to be about ideas. The insiders know: It is about implementation.

The entrepreneur is in a situation that encourages poor productivity: He is his own boss. Often this produces an unproductive employee and a lenient, dysfunctional boss. A two-fer. That’s why you must create a success environment for yourself. You must impose strict deadlines on yourself and be ruthlessly resistant to wasting your time. Hold yourself accountable, hour by hour.

Source: Dan Kennedy – Early to Rise

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