Marketing

How Groupon Generates Cash While Losing Money

August 18, 2011
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Groupon sells “Groupons” that allow its customers to eventually go and get something from the merchant that issues the Groupon. When Groupon sells a Groupon–say, a $25 coupon for $50 of belly-waxing services–Groupon collects the $25 immediately (from the subscriber’s credit card). Then, sometime later, the subscriber generally goes to the belly-waxing salon and...

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Bubble Theory and the Madding Crowd

June 30, 2011
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In the investing world, we talk about bubbles. A bubble happens when stocks in a particular sector are over-hyped, and greed starts driving the market. In a stock market bubble, investors stop thinking about what they’re buying and start looking around them to see who else is buying it. Joe Investor sees a sizable...

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Outrageous Advertising

September 21, 2010
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There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100 of the greatest headlines ever written, and a CD with all the exhibits. The...

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Simple is Better

September 15, 2010
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You get an e-mail saying “Thank you for using our website, since our deaf phone number is not for clients, signed by some Customer Service”. So, how do you really Win and Keep customers? Simply by delivering what matters most to them. Is it that simple? Crucial messages need not be complex. The simple...

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Social Media Revolution Best Ads

August 11, 2010
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Bailout with UPS Is Social Media a Fad? You can either promote your Business or Cause using? Social Media, so people will follow you or keep traditional advertising with big pocket budgets. Video Part 2… Did you know these Human Capital stats? Perhaps the sources and references for the data contained can be argue,...

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Protected: Free Publicity Hooks

July 29, 2010
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Protected: Facebook Advertising Experiments

July 18, 2010
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New battle online: Google VS Facebook

July 6, 2010
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Facebook went after Google Adwords with Facebook Ads, and now they’re going after Google Search with their new Open Graph Search Engine. Most people are excited about this because they love to see someone challenge Google’s empire. But me, I’m excited for a different reason. I can smell a new avenue for some mega-effective...

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Protected: Marketing Weapons for Fast Results

July 1, 2010
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Protected: Six Ways to Turn a “No” Into “Yes

June 10, 2010
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Protected: Deal-a-Day Impulsive Buying

May 19, 2010
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Protected: Unlock the Game Removing Sales Pressure

May 10, 2010
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Honda and Domino Leading Online Marketing

March 17, 2010
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. Honda unveils new campaign as it boosts agency roster Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies. The CR-Z work has been...

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New Wave In Mobile Push Marketing…

March 5, 2010
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What is mobile push marketing? In a nutshell, it is the ability to get your marketing messages out to mobile devices, using SMS technology, otherwise knows as text messaging. I’m not talking about spamming text messages out to cell phones, I’m referring to a building a permission based list of people who want your...

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The Biggest Revolution Since the Internet

February 12, 2010
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In the next few years, those IT guys are going to start getting what they deserve. By now, your company’s power-tripping “get out of my way and let me handle it” computer specialist has become a cliché. Everyone has an “IT guy” story. Saturday Night Live even created a parody of him… a caricature...

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How the Internet is Changing Advertising

February 1, 2010
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What exactly do you do…? We create epipheos. Umm, can you be more specific…? Descriptions are usually long, boring, and forgettable. BUT experiences that create amazement, discovery, and inspiration are life changing. They change people to a point that causes them to try new products, adopt new practices, and even re-think the way they...

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10 Realities of Marketing in 2010

January 15, 2010
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1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between...

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Secure Internet Surfing

January 8, 2010
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The government has the legal right to access your entire Internet activity history without asking for any permission. It’s authorized through the Patriot Act, which runs around the Fourth Amendment – “unreasonable search and seizure” – by getting the info from Google (or whatever search engine) instead of you. And when you learn just...

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The Most Interesting Ad in the World

January 4, 2010
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“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is...

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10 Internet Predictions for the Next 10 Years

December 30, 2009
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1. In 2010, Google AdWords will announce a procedure for “hearings and fair trials” for banned advertisers. This will enable them to play “Good Cop-Bad Cop” with you if your accounts get shut down. 2. Twitter will get sold to a larger company for less than the $500 million they turned down from Facebook...

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Protected: Best Copywriting Strategies of the Pros

December 21, 2009
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The Simplest Marketing Test of All

December 19, 2009
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I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If you launched your marketing campaign on yourself, would it compel you to work with...

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Marketing Predictions for 2010 and Beyond

December 17, 2009
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At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums * Pay-per-click advertising (then offered by just one company, GoTo.com) was considered an oddity *...

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Google’s Holiday Gift To You – Mobile Coupons

December 11, 2009
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The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to help a customer like you? Very simple – they can help you find the...

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How to use Direct Marketing to Land a New Job, On Demand, Anytime, Anywhere, with No Begging & No Counseling

December 2, 2009
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Perry Marshall Marketing Letter & Renaissance Club is a monthly newsletter that shows you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, and get more business from trade shows. As a member of the Perry Marshall Marketing Letter & Renaissance Club, you’ll receive the following: 1....

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Protected: Supercharge your Headline with Killer Questions

December 2, 2009
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Protected: Legendary Copywriters Swipe Files

November 21, 2009
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Google Analytics

October 19, 2009
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There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your customers “behave” as they browse your website. This includes a tracking feature that allows...

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Protected: How to get your clients attention in 5 sec?

September 28, 2009
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33 Simpleology Action CashMaps

September 24, 2009
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A cashmap is “a well-planned and systematic approach to building your online business from the ground up… or from whatever stage you’re at right now. You simply plug into one of these detailed maps… follow along from point “A” to point “B” all the way to “Z” and beyond… and your business just continues...

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Affiliate Launch Blueprint

September 23, 2009
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Here’s the deal: My buddy Michael Rasmussen is one of the world’s #1 super affiliates, and what he has to show you is, quite frankly, mind boggling. Let me tell you, there is nothing, and I mean nothing, that feels as good jumping online and producing massive bursts of short-term cash on demand. It...

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Protected: Webmaster Tools

September 4, 2009
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Protected: eMarketing Report Review

September 2, 2009
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How Toyota Became No.1

August 6, 2009
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Applications from Toyota to Internet Marketing Online Toyota has grown profits quarter over quarter for 50 consecutive years. Today, the company grosses over $200 BILLION in sales, and recently leap-frogged both Ford and GM in one fell swoop to become the largest and most profitable car company in the world. The Big Three have...

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Cashmap

June 26, 2009
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What is the cash map? You might have read about it, seen it on a video or heard the buzz in the internet circles. According to Rich Schefren: “A cashmap is a well-planned and systematic approach to building your online business from the ground up… or from whatever stage you’re at right now. You...

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Protected: Advanced Google Tools

June 22, 2009
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Bill Glazer’s Outrageous Advertising

June 20, 2009
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Could your sales could use a boost? Try one of these 17 things: 1. Eat lunch at a diner and write a message to your customers on the paper placemat. Photocopy the placemat (stains and all) and mail it to your customers. 2. Send your customers an empty popcorn bag with a letter inside...

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Make Your Business Success Eternal With Double-Barreled Innovation

June 7, 2009
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“Courage is resistance to fear, mastery of fear, not absence of fear.” Mark Twain I just got back from a meeting my largest client held for its top brass. Although my role is to provide ideas, I take as many notes as the next guy. One good idea from anyone can mean millions in...

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Joomla

June 3, 2009
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Joomla

Joomla is the content management system that I use to run all my membership sites (including this one), but admittedly it can be a bit cumbersome to use when you’re first getting started. Well here’s a site that will cut that learning curve in half! It’s call JoomlaTutorials.com and as the name suggests it’s...

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Protected: Google Website Optimizer

June 3, 2009
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Learn Direct Marketing Now or Perish!

May 28, 2009
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A Little Knowledge Is a Very Dangerous Thing This kind of mistake is amazingly common, because nine out of 10 Internet marketers don’t know the first thing about the science of direct marketing. The wonderful thing about direct marketing is that you can precisely measure response and predict — with statistical certainty — the...

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My Favorite Web Quotes

April 22, 2009
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“The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.” Brett Borders “Although your...

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Best Unique Selling Propositions

April 12, 2009
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How do you get your business differentiated? By creating a Unique Selling Proposition – or USP. Examples: “We Always Have 168 different Widgets in No Less than 12 Different Sizes and 10 Desirable Colors, in price ranges from $6 to $600.” “ABC Tree Trimmers will trim and maintain your trees and shrubs six times...

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Marketing Ideas

April 3, 2009
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When I look for marketing ideas, I look in three directions: forward, backward, and sideways. Looking Forward. By this I mean brainstorming about what the market will want in the future. Forward thinking may be the most enjoyable form of brainstorming. It is certainly the most common. Who doesn’t enjoy a conversation about “the...

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Incredible Visionaries

March 14, 2009
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Sir Richard Branson President & CEO, Virgin Atlantic Sir Richard Branson is the founder and president of Virgin Group. Virgin is one of the world’s most recognized and respected brands and has expanded into aviation, hospitality and leisure, telecommunications, financial services, health and wellness, and clean energy through more than 200 companies worldwide, employing...

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Woo Factor: Persuasion and Power

February 14, 2009
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How do you convince people to buy into your latest idea? “The Art of Woo” author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent “woo-master.” There have been a lot of books about persuading, from Getting to Yes to Getting Your Way. What...

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30 Best Slogans Hall of Fame

February 12, 2009
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1. Just do it. – Nike 2. Think Small. – Volkswagen 3. Don’t be vague. Ask for Haig. – Haig Scotch Whiskey 4. When you got it, flaunt it. – Braniff Airlines 5. All the news that’s fit to print. – The New York Times 6. Let Your Fingers Do The Walking. – Yellow...

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Do You Sell Promotional Products?

February 12, 2009
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Reasons To Consider Selling An Automated Referral System To Your Customers 1. It pays you upfront commissions (up to 58%) and ongoing monthly residuals. Sell it once, get paid forever 2. It adds value to your role as a promotional consultant while complementing (but not competing with) promotional products 3. It’s something 95% of...

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Protected: Advanced Tools for Entrepreneurs

January 22, 2009
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The Power of Twitter

January 19, 2009
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Get the business leader’s guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of...

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Protected: Response Dynamite by Joe Lavery

January 4, 2009
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Google Adwords

December 28, 2008
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The AdWords checklist looks something like this: 1-Keywords in narrow silos 2-Peel and stick your top 20 keywords 3-Relentless split testing of ads 4-Thorough list of negative keywords 5-Good quality scores 6-Landing pages that match the ads and keywords 7-Savvy geo targeting 8-Nailing the #1 unmet need in your market 9-Separating search from content...

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Protected: Advance Website Building Recommendations

December 24, 2008
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Core Competencies for the 21st Century

December 14, 2008
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Every epoch requires people and organizations to develop core competencies or skills needed to be successful. Harvard Graduate School of Education professor Helen Haste has identified five that we should begin teaching our students. We  business managers should also consider how to bring these skills to our companies and careers. Managing Ambiguity. “Managing ambiguity...

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What is the key to Zappos explosive success?

November 7, 2008
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Tony Hsieh CEO of Zappos.com explains that the keys to his $1billion in sales in 10 years succesful company is in foundation of Core Values and Customer Experience. The extraordinary online retailer Zappos.com operates very differently than other companies, and it attributes its success to this unconventional corporate culture. In 2008, the company grew...

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Best Marketing Quotes

October 27, 2008
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If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income. Jay Abraham Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence...

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Adwords

September 25, 2008
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Adwords

How to Double the Customers on Your Website in 30 Minutes or Less with Google AdWords – and Beat the Learning Curve, FAST… Already Advertising on Google? Get 70% or More Visitors, for Less Money Than a Coffee in Starbucks The Definitive Guide to Google AdWords Google has a system that makes it possible,...

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Protected: The Magic Button

September 24, 2008
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Competitive Intelligence Strategy Cashmap

September 24, 2008
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Conquer Your Competition with Competitive Intelligence Strategy Cashmap As online start-up costs get cheaper – some small operations open with capital as low as $10 – expect competition to get tougher as the Internet becomes more accessible to hopeful and resourceful business-minded people. This points to a growing number of competitors in a quickly...

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Four Principles of Apple’s Failures and Successes

September 16, 2008
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As the story goes, when Steve Jobs looked around Apple in 2002, he saw a profusion of gadgets: cell phones, PDAs, and MP3 players (including Apple’s blockbuster, the iPod). In a flash of brilliance, he asked himself a world-changing question: What if all those functions could be combined in just one device? The answer...

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