Internet
The Biggest Revolution Since the Internet
In the next few years, those IT guys are going to start getting what they deserve. By now, your company’s power-tripping “get out of my way and let me handle it” computer specialist has become a cliché. Everyone has an “IT guy” story. Saturday Night Live even created a parody of him… a caricature... »
How the Internet is Changing Advertising
What exactly do you do…? We create epipheos. Umm, can you be more specific…? Descriptions are usually long, boring, and forgettable. BUT experiences that create amazement, discovery, and inspiration are life changing. They change people to a point that causes them to try new products, adopt new practices, and even re-think the way they... »
10 Realities of Marketing in 2010
1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between... »
Secure Internet Surfing
The government has the legal right to access your entire Internet activity history without asking for any permission. It’s authorized through the Patriot Act, which runs around the Fourth Amendment – “unreasonable search and seizure” – by getting the info from Google (or whatever search engine) instead of you. And when you learn just... »
10 Internet Predictions for the Next 10 Years
1. In 2010, Google AdWords will announce a procedure for “hearings and fair trials” for banned advertisers. This will enable them to play “Good Cop-Bad Cop” with you if your accounts get shut down. 2. Twitter will get sold to a larger company for less than the $500 million they turned down from Facebook... »
Marketing Predictions for 2010 and Beyond
At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums * Pay-per-click advertising (then offered by just one company, GoTo.com) was considered an oddity *... »
How to use Direct Marketing to Land a New Job, On Demand, Anytime, Anywhere, with No Begging & No Counseling
Perry Marshall Marketing Letter & Renaissance Club is a monthly newsletter that shows you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, and get more business from trade shows. As a member of the Perry Marshall Marketing Letter & Renaissance Club, you’ll receive the following: 1.... »
Google Analytics
There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your customers “behave” as they browse your website. This includes a tracking feature that allows... »
Protected: Webmaster Tools
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Cashmap
What is the cash map? You might have read about it, seen it on a video or heard the buzz in the internet circles. According to Rich Schefren: “A cashmap is a well-planned and systematic approach to building your online business from the ground up… or from whatever stage you’re at right now. You... »