Groupon sells “Groupons” that allow its customers to eventually go and get something from the merchant that issues the Groupon. When Groupon sells a Groupon–say, a $25 coupon for $50 of belly-waxing services–Groupon collects the $25 immediately (from the subscriber’s credit card). Then, sometime later, the subscriber generally goes to the belly-waxing salon and...
What exactly I am researching and implementing today with marketing and investing strategies in my global business