My greatest marketing lesson has absolutely nothing to do with marketing at all:
5 .. 4 .. 3 … 2 … invincible!
On a scale of 1 – 10 rate the following:
1. Your general marketing knowledge.
2. Your belief in your self.
3. Your copywriting skill.
4. Your persistence.
OK, now chuck out questions 1 and 3. They don’t matter.
If you scored below 7 on questions 2 and 4, you are likely broke and will likely remain so.
There are many billionaires who don’t even have a formal university education.
However, with a couple of rare exceptions, all billionaires score extremely high in Persistence and Self Confidence.
The billionaires who don’t score high in those areas inherited their money – and will invariably lose it as easily as it came to them.
Can these two skills truly be acquired?
Short of a brain transplant, this is the fastest route available for personal change.
The answer is an unequivocal YES.