If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Robert G Allen
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
We lose money on signing up the customers where there’s some marketing costs associated with giving them a free month. It doesn’t much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it.
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
Men fear to lose as much as they hope to gain.
Kindly remember that the obvious is always overlooked.
Something you know about your customer may be more important than anything you know about your product.
I don’t take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball away from McAllister’s foot, getting into The Sun and The Star – because, you know, I like sensationalism, it’s a part of what I do.
It’s a very, very tough market. So unless you do a really good job, you buy the right products from the manufacturers, you service the customer, they keep coming back, they bring their friends in, it’s all about numbers, numbers, numbers.
We react very quickly in the market. We can make quick changes.
This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
John D. Rockefeller
Don’t bring your need to the marketplace, bring your skill. If you don’t feel well, tell your doctor, but not the marketplace. If you need money, go to the bank, but not the marketplace.
Customers don’t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren’t enjoying it. Once they tasted ours and experienced what we call “the third place”.. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn’t know they had.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you’ve got to know what you’re selling.