There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100 of the greatest headlines ever written, and a CD with all the exhibits.
The number one sin of all marketing is to be “Boring.” In fact, 72% of all Direct Mail (which this book addresses) is sorted over a wastebasket.
Bill shows page after page of outrageous marketing that never gets thrown away. Such as yellow legal-paper letters, little kids crayon letters, lumpy mail with nickels pasted to them, holiday cards that show a turkey saying, “Eat Ham!” Now that’s funny; I don’t care who you are!
However, what I like best is that Bill is not just some ordinary consultant or guru who only tells you how to do it. He’s actually done it all himself! Bill has owned the number one men’s retail store in Baltimore and many of the examples are from his very successful campaigns.
Everyone will enjoy these fun filled, exciting marketing ideas that will make their marketing stand out from the crowd.
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising by Bill Glazer is available for an outrageous price of $4.95 but I don’t know for how long.
Best marketing strategy from Bill Glazer
Small business marketing strategies with Bill Glazer