My Favorite Web Quotes

“The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.”
Brett Borders

“Although your time and attention are finite, the demands on your time and attention are infinite.”
Merlin Mann, founder of 43 folders, discussing Inbox Zero

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.”
Tim Ferriss

“An expert is a person who has made all the mistakes that can be made in a very narrow field”
Niels Bohr

“Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.”
W. Edwards Deming

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg

“If the web is indeed a place, it is starting to look less like a library, and more like a river.”
Peter Da Vanzo

“Never let your ads write checks that your website can’t cash.”
Avinash Kaushik

“If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. They’ll say the old rules are still in play. They’ll say you have to focus on “the four P’s”. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.” David Meerman Scott, The New Rules of Marketing and PR

“SEO isn’t an entitlement program. It’s an ongoing investment that must be resourced properly. It’s not a one-hit, one-phrase paradigm. It’s not built on quick wins for trophy phrases. There are hard costs and soft costs associated with building a successful SEO strategy that deserve proper budget allocations.” P.J. Fusco

PPC: 88% of all SEM spend VS. SEO: 11% of all SEM spend
PPC: 10% of all search clicks VS. SEO: 90% of all search clicks
Markets don’t stay this inefficient for long
Rand Fishkin

“Customer experience Is the new advertising department.”
Max Kalehoff

“The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.”
Neil Patel

“Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmicks. It’s not about paying an agency to interrupt others.”
David Meerman Scott

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
Bryan Eisenberg, Call to Action

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