Front page headline on Friday’s Wall Street Journal proclaimed a big up-tick worldwide in the manufacturing sector. According to the paper, everybody is making more and more stuff. This helps assure that the recovery “has legs.” Auto sales, too, came in stronger than expected in March. So it sounds like the recovery has wheels...
Intuition is knowledge that you can access; however, it is not contained in the logical part of your mind. The logical part of your mind has been over-trained while the other valuable part of your mind where intuition resides most likely has been overlooked. I believe all aspects of your mind have valuable and...
. Honda unveils new campaign as it boosts agency roster Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies. The CR-Z work has been...
How you can create a speech in less than 10 mins that is equally effective and to-the-point (without all the fluff!) . Start with the conclusion! Echoing Steven Covey’s 2nd habit, it is critical to have the end in mind. In the case of your speech, ask yourself what’s your message? Are you convincing...
Marketing rules can be the most profitable ones for you to break. The old “Madison Avenue” rules make advertising agencies rich. To make yourself and your business rich, you’ll want to join a group of rule-breakers known for their expertise in “Direct-Response Marketing” Could it be that what’s stopping you from making your next...
Being an entrepreneur is NOT for thin-skinned folk. You need to be driven to win, but accepting of defeat along the way. Some of the things I took home from my Oscar run, that I also realize are just as important in my business: . Never underestimate the challenge (and the competition). I thought...
“Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.” - Edward de Bono Henry Ford once hired an efficiency expert to go through his plant. Ford directed him to find the nonproductive employees and,...
This is a round-up of some great websites and cool blogs that we think you should check out. Digg Stumble Upon Del.icio.us Buzz
It’s no secret that signs of a major network crash have been appearing for the last few years… Now the cracks are widening, pushing the situation to a boiling point. Just look at what’s happening as we speak… * Just over a month ago, 32 million cell and Internet users were thrown into the...
In the next few years, those IT guys are going to start getting what they deserve. By now, your company’s power-tripping “get out of my way and let me handle it” computer specialist has become a cliché. Everyone has an “IT guy” story. Saturday Night Live even created a parody of him… a caricature...
For many investors who don’t have experience in Asia, figuring out what Beijing is up to is both puzzling and difficult. But a handy little tool called a “Form 13F” can help. In case you’re not familiar with it, the 13F is a disclosure document that the U.S. Securities and Exchange Commission (SEC) requires...
What exactly do you do…? We create epipheos. Umm, can you be more specific…? Descriptions are usually long, boring, and forgettable. BUT experiences that create amazement, discovery, and inspiration are life changing. They change people to a point that causes them to try new products, adopt new practices, and even re-think the way they...
If you go into any martial arts dojo, jiu jitsu, judo, karate, kendo, or iado, at some point, you will see the students sitting attentively on their folded knees in what is called the SEIZA position. This posture is often used for meditation, as well. Although it seems counterintuitive, this position actually helps to...
Why are The 7 Principles so important? Because they affect everything in life and have an interesting relationship with each other. The 7 Principles are: 1. The Principle of Mentalism 2. The Principle of Correspondence 3. The Principle of Polarity 4. The Principle of Vibration 5. The Principle of Rhythm 6. The Principle of Cause and...
The secret I’m going to share with you today is probably the single most important factor in determining the success of stock market traders. If you can master it, you can make millions in the stock market. This technique is simple, but it requires months of training and dedication to master. The trouble is,...
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1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between...
If you’re keeping score in the contest between Google Inc. (Nasdaq: GOOG) and China’s central government, you should be aware by now that everyone involved loses. * Google stands to lose anywhere from $400 million to $600 million in annual revenue, as well as a considerable foothold in the world’s largest and fastest growing...
Vitamin D is not a vitamin but a hormone. It is unique in that it is made in the skin as a result of exposure to sunlight. Photosynthesis of vitamin D has been occurring on earth for more than 750 million years. Some of the earliest life forms that were exposed to sunlight for...
Solar power doesn’t work at night. Wind power needs wind. Hydro runs into droughts. Geothermal works great, but it’s scarce. Alternative energies are a pain in the neck. They’re expensive and inconvenient. “Biomass” is America’s newest alternative power source. It doesn’t have any of these problems… With a market cap of $26 billion, Southern...
The government has the legal right to access your entire Internet activity history without asking for any permission. It’s authorized through the Patriot Act, which runs around the Fourth Amendment – “unreasonable search and seizure” – by getting the info from Google (or whatever search engine) instead of you. And when you learn just...
1. Water prevents and helps to cure heartburn. 2. Water prevents and helps to cure arthritis. 3. Water prevents and helps to cure back pain. 4. Water prevents and helps to cure angina. 5. Water prevents and helps to cure migraines. 6. Water prevents and helps to cure colitis. 7. Water and salt prevent...
Former floor trader on the IMM, IOM, NYFE and LIFFE as well as a risk manager of a large, multinational corporation in Geneva, Switzerland, also author of best selling books on forex trading and trend following. In 1995, he founded INO and later co-founded MarketClub. With three decades of experience Adam Hewison have seen...
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is...
The Coca-Cola formula is The Coca-Cola Company’s secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula as one of the most closely held trade secrets in modern business that only a few employees know or have access to. In reality, experienced perfumers and food...
Motivating someone to action is, in most cases, the same as persuading them. Some would argue that persuasion is about attitude; and motivation is toward an action. We will review 3 reports on three studies that recently came in. In the first, you find out whether giving bonuses is more effective at motivating employees...
It’s all about attitude & action. Mattering to the world all with a smile. How to Smile? Wake Up: engage with care and attention Be thankful: the opportunity to serve is a gift Be approachable: We are at each other´s service Complain Less: being positive is more fun Smile Really: it´s where pleasantness begins...
As the manic-depressive decade of the 2000s came to a close, stocks staged a spectacular, global bust and powerful rebound. Housing also did the bust thing; we may be waiting a long time for the powerful real estate rebound, however. So, where to invest in 2010? A mattress? Real estate? Apple? Many experts are...
Why Traditional Recession Tactics Are Doomed To Fail This Time? Tomorrow’s sources of advantage aren’t like yesterday’s. … Ultimately, they are about a true advantage — one that accrues not just to the corporation, at the expense of people, society, or the environment; but one that accrues to all. Maybe we are living in...
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1. Authentic Connections: Everybody has heard the expression, “It’s not what you know – but who you know – that counts.” For speed networking ask to people “What-do-you-do? Which are your largest projects? How-can-I-help-you?” 2. Be genuine 3. Make Intros for other people to connect. 4. Be distinctive. http://www.backpocketcoo.com/ Coolest business card ever designed...
A few years back, a little book started something very big. A message that has already prompted people to give to others, connect with friends and family, and help those in need like never before. Every one of us has powerful gifts to share, now we all have the added inspiration, resources and opportunities...
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Pranav Mistry is the inventor of SixthSense, a wearable device that enables new interactions between the real world and the world of data. At TEDIndia, he demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper...
After climbing 9,589% since 2009 began, Diedrich Coffee (Nasdaq: DDRX) is valued at roughly $200 million today. Shares trade for $34 apiece. I’m not at all surprised. Diedrich, which is in the (big) business of roasting coffee beans and then selling them wholesale, boasts superb fundamentals. Sales just jumped another 51%. Return on Equity...
I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If you launched your marketing campaign on yourself, would it compel you to work with...
At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums * Pay-per-click advertising (then offered by just one company, GoTo.com) was considered an oddity *...
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The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to help a customer like you? Very simple – they can help you find the...
Dr. Geoff Tabin is changing lives: A Vision for Eliminating Blindness with Innovation. I just read a powerful story in the December issue of National Geographic Adventure magazine. A story that has caused me to shift my thinking about a lot of things. You can read the short version below, or you can click...
The way trading works (even for a pro) is that you’ll win some and you’ll lose some. However, the goal over time is to have the winning amount outweigh the losing amount. I’m often reminded of a famous group of traders called the “Turtle Traders” back in the 1980s. Many books have been written...
“People do not trade the markets; they trade their beliefs about the markets.” - Van Tharp The Big Picture Can you predict when a country will default or go bankrupt? In 1999, Alan Greenspan and Paul Guidotti published the Greenspan-Guidotti rule: To avoid default, a country must maintain hard reserves equal to at least...
Perry Marshall Marketing Letter & Renaissance Club is a monthly newsletter that shows you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, and get more business from trade shows. As a member of the Perry Marshall Marketing Letter & Renaissance Club, you’ll receive the following: 1....
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Make no mistake about it. Most people will get bruised by pursing tough business directions. It is the same with careers. Becoming an actor is much less certain than becoming an accountant! But, if you have deep passion, as was said in Fiddler on the Roof of the newly-married couple, “They’re so happy, they...
“My father says that almost the whole world is asleep. Everybody you know. Everybody you see. Everybody you talk to.” “He says that only a few people are awake and they live in a state of constant, total amazement.” - Joe Versus The Volcano, Patricia — the billionaire’s daughter My take is only slightly...
You Weren’t There For The Wedding, Don’t Be There For The Funeral. This is an old horse racing proverb. The ongoing credit crisis continues to caste an ominous shadow over the stock market and the light at the end of the tunnel is very dim. However, there will always be speculation (including my own)...
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This book is split into three books, Resistance, Combating Resistance, and Beyond Resistance. Book One identifies what is known as resistance. Resistance is the little devil inside us all that prevents us from doing our work. The devil that pulls us off our project to read Lifehacker or 43Folders, or dare I say it,...
When’s the last time you turned on CNN and heard an encouraging story about business owners doing good in the world? When’s the last time you heard somebody in the media or education system say, “We need to build up entrepreneurs, because new businesses will become the foundation of our communities” ? For all...
“The only sure way for your people to lose is if they give up. Your lack of encouragement should never be the reason a person quits. A leader must always keep believing in people, no matter what.” No. 1 – Have confidence in your people. * See each person as a winner. * Expect...
I’m always talking about the attributes of successful people: - They set goals. - They are action-oriented. - They are willing to outwork the competition. - They are eager to learn. - They are persistent. Today, for a change, let’s talk about what you don’t need to succeed. - You don’t have to be...
Brain waves do not “determine” your state of mind – they are caused by it.” Source: Steven Novella, M.D. http://www.theness.com/neurologicalblog Brain wave training has been found to yield excellent results in facilitation of human memory, attention span, and relaxation (Hutchinson, 1994). Furthermore, this research has been demonstrating brain-wave training as an effective intervention in...
It is yet another book that tries to explain how and why people react the way they do. Initially, I thought it would be a re-hash of Blink and other such books. However, there were some new ideas. The book consists of an introduction and eight chapters, each of which is focused on different...
Remember what happened the last time you bought a new car? Didn’t it seem like everyone was suddenly driving the same make, model, and even color car you had just bought? You know why that happened? Because buying a car was an emotional experience that caused your brain to start focusing on that model...
I’m not someone who usually makes predictions for the future, but all signs indicate that in the year 2010 you’ll be hearing many smart business owners talk about their “WCS”. What does WCS stand for? It stands for “Worst-Case Scenario”. Just as technology companies around the world have people working in IT departments specifically...
“The habit of reading is one of the greatest resources of mankind; and we enjoy reading books that belong to us much more than if they are borrowed. A borrowed book is like a guest in the house; it must be treated with punctiliousness, with a certain considerate formality. You must see that it...
There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your customers “behave” as they browse your website. This includes a tracking feature that allows...
In Less Than Two Weeks – The Same Experts Who Get Paid Millions To Mentor Google, Yahoo, Microsoft, Apple, Adobe, & Starbucks… Are Now Willing To Give You The Same Expert Advice To Build Your Own Business… With One Difference. You Get It Absolutely Free! Discovery Session 1 Webcast October 29th, 2009 Michael Bosworth...
A while ago, there was a widespread outage on Google’s Gmail service for more than an hour. Google’s response to its customers was a good example of how every business should act. First, they acknowledged that there had been a problem and let their customers know that they understood how much it affected them:...
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” - John F. Kennedy “The higher your aims and vaster your desires, the more energy you will have for their fulfillment. Desire the good of all and the universe will work with you. But...
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