Generation Z

Generation Z is one of the names used for the First World or Western generation of people born between the early-1990s to late 2000s. As this generation is still being born, and is still very young, it is hard to describe its characteristics without speculating. Relatively little is firmly established about its composition, character, and even name.

The early part of the generation, born in the second half of the 1990s, were born during a time of declining birth rates; though the youngest of the generation were born during a baby boomlet linked to the Great Recession of the late 2000s.

Due to media attention, a variety of neologisms are used to describe Generation Z including Generation I, Generation Next, The Internet Generation, Net Generation or iGeneration. Within Strauss and Howe’s generational theory they are known as The New Silent Generation.

On the average they are highly connected, many having had lifelong use of communications and media technologies such as the World Wide Web, instant messaging, text messaging, MP3 players, cellular phones and YouTube, earning them the nickname “digital natives”. Generation Z have grown up in a world with in which single-parent families are commonplace, as well as two-income families.

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