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Why You Need to Buy Apple

By Octavio Urzua

I’m a big fan of Apple, Inc. (Nasdaq: AAPL). I’ve written about it here on several occasions. Apple is so far ahead of its competitors in product design and functionality that it’s hardly worth the comparison, except in a few cases. But what about Apple as a company? What sets it so far apart... »

Four Principles of Apple’s Failures and Successes

By Octavio Urzua

As the story goes, when Steve Jobs looked around Apple in 2002, he saw a profusion of gadgets: cell phones, PDAs, and MP3 players (including Apple’s blockbuster, the iPod). In a flash of brilliance, he asked himself a world-changing question: What if all those functions could be combined in just one device? The answer... »