Innovation is the spark of capitalism. To celebrate our 85th anniversary, we have selected business breakthroughs that have changed our lives in a profound way since Forbes started publishing. We also highlight 15 more that promise to do the same in the future. Our past and future picks are a provocative and comprehensive challenge...
When I look for marketing ideas, I look in three directions: forward, backward, and sideways. Looking Forward. By this I mean brainstorming about what the market will want in the future. Forward thinking may be the most enjoyable form of brainstorming. It is certainly the most common. Who doesn’t enjoy a conversation about “the...
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly became known as an “idea man.” In 1917,...