What does WCS stand for?
It stands for “Worst-Case Scenario”.

Just as technology companies around the world have people working in IT departments specifically to design disaster recovery plans, business owners will be designing their own disaster preparedness and recovery plans.

Figuring out your worst-case scenario now, before it happens, and coming up with a solid plan with the steps you’d take to survive and thrive during your own WCS is just smart business.

Because if a business disaster strikes and leaves you blindsided, you’re apt to make quick decisions that may or may not be the right moves. You could be just a few decisions away from your business surviving a disaster – or crashing and burning like
many of the businesses before you who were faced with similar disasters.

What is your WCS?
What could happen tomorrow that would put you into total emergency mode?
What if a key supplier goes out of business?
What would happen if your top employees quit tomorrow?
What would happen if your computers or servers crash?
What would you do if you couldn’t make payroll?
What would you do if your #1 and #2 customers went out of business or went to your competitor?
How do you recover from a failed product launch or a failed marketing campaign?

You need a plan. Because when spit hits the fan and you’re smack dab in the middle of a business emergency or full-fledged business disaster, you’re thinking and reasoning will not be as clear as it is today.

The chance you may make the wrong move, the wrong decision, the wrong phone call, etc. is at an all-time high.

Now coming up with your WCS (or several of them) is not easy. Often we’re blindsided by an emergency or disaster that we never saw coming. But there is something you can do.

There is something that can prepare you better than anything else out there.

And that’s learning about the top 28 worst-case business scenarios that can happen to nearly all types of businesses.

Once you’re armed with this information, it’ll be much easier for you to take a step back and figure out your WCS – and come up with a plan on how to deal with it when it happens.

On top of that – and this is the most important and most profound sentence here…

By educating yourself on the most common worst-case business scenarios, you can take the steps needed to STOP business emergencies or disasters BEFORE they happen.

Being prepared is just smart business. Having backup plans is just smart business.

And Owning “The Worst Case Scenario Business Survival Guide” that just hit the bookshelves is what will
prepare you for your own WCS.

Claim your copy today and get ahead of the curve.

http://www.WorstCaseBusiness.com
by Mark Joyner

Mark Joyner, the author of The Great Formula is one of my favorite experts and he has a gift for taking complex ideas, which may seem too formidable to do, stripping them down to the essentials and helping you to take action.

If you are looking for a book to give you deep insights into how you can develop your backend (the technical phrase for repeat business) you may be left wanting more.

If you want a book to inspire you to build a successful business, then The Great Formula could be just what you are looking for.

And now you can get a free pdf version of The Great Formula.

What is The Great Formula?

* Step 1 – Create the irresistible offer
* Step 2 – Present it to a thirsty crowd
* Step 3 – Sell them a second glass

“Is that it?” do I hear you ask?
Yes, that’s it.
Nice and simple – a business philosophy for success in 14 words.

Mark Joyner uses the example of a man in a desert desperate for water. You make your offer, he snatches the glass out of your hand and then you offer a second glass.

It couldn’t be simpler could it but that is the beauty of Mark Joyner’s work with his training company Simpleology.

On pages 49 through to 72 you will see the Great Formula in history with companies like Gillette, Holiday Inn and Avon. This is very useful as Mark Joyner breaks down each example into the three stages of the Great Formula – including the irresistible offer into its three stages.

After that The Great Formula book features guest authors – many of whom are master marketers who explain how they have applied these ideas in their own business. Some of them are:
- The Picasso Illusion by Joe Sugarman
- The Boron Letters by Gary Halbert
- Personal emails from BBDO Vice President Ben Mack
- Gold Standard by Paul Galloway
- Nasa Scientist Files by Harry Johnson
- Marketing Domination by Brad Callen

Before the success of this book, there was prior Amazon Bestseller called “The Irresistible Offer” which can be download for free as well as an ebook.

If you believe that you’ve lost direction, if you are unclear what you want to achieve or you see so many steps in front of you but you are unsure what to prioritise then why not join me in the Simpleology 101 program and we can support each other.
Remember it is free to sign up to Simpleology 101 but you will need to commit to doing the daily activities.

What Do You Get With Simpleology 101?
1. Course Check-list and Workbook
2. Twenty days of short videos
3. Simpleology 101 Virtuosity Book
4. Simpleology 101 Memory Joggers
5. The audio version of the Simpleology 101 Virtuosity book in twenty audio lessons

This is a lot of content and it’s Mark Joyner’s commitment to you so that you become a fan of the Simpleology programs and you start spending money on programs like Simpleology 102 the Simple Science of Money and Simpleology 103 the Simple Science of Energy.

Simpleology 102 Review – The Simple Science Of Money

The Simpleology 102 approach to money is to see any money making activity – be it a business, an investment and even a job – as a system.
Inputs go in – time, energy and money – the system does its work – and then outputs appear.
The best money making systems produce lots of output (money) but little input (time, energy and money).

Simpleology 102 then goes on to explain the five laws of money, the three classes of systems, the three ways to increase your money power and much more. It is one of those courses which seems easy while you watch each daily lesson – which only takes a few minutes – but as you learn more, you appreciate the power of what you are learning as you see the big picture and start looking at the money systems you use to create money.

Simpleology 102 will make you think. You may even realise that you are trying to operate the wrong money systems altogether.
That the output of your current money system will never compensate for the inputs. Or it will make you think about how you can make your money making systems more efficient.

Simpleology 103 Review – The Simple Science of Energy

Here’s what you’ll learn …
- Two simple “body hacks” you can perform right now that will send your energy through the roof.
- How to uncover the youthful energy that is hiding in your body right now. (It’s there right now waiting for you …)
- Why the health “magic pill and gadget” industry actually wants you to be sick (hint: it’s making them a killing).
- Why the most powerful things you can do to restore your healthy glow and teenage vigor are FREE and how your miracle-cure-in-a-bottle is just making things worse.
- Dangerous myths about water. (Hint: you’ll never have to shell out another penny for a so-called sports drink again when you know this)
- No pills, faddish gimmicks, hokey space age junk, or “positive thinking” required. Just scientifically verifiable fact.
To sign up to Simpleology 103 click here

Beyond Simpleology: Kaizen Club

The Kaizen Club is designed a whole life improvement system designed to help you make investments in four areas of your life:

Investment #1: Your Self-Esteem
Investment #2: Your Business
Investment #3: Your Relationships
Investment #4: Your Energy

Sound interesting? You can learn more at the Kaizen Club.

As usual Mark Joyner has sweetened the deal to encourage you to try the Kaizen Club with a $1 trial period and a host of bonuses. I see it as an interesting opportunity as it’s important to see your life in much bigger terms than your business. I have been listening to another training program which takes good practice techniques you use in business and asks:
“Why don’t you use the same ideas in your personal life where your relationships with your husband or wife, your children and your parents are even more important?”

Simpleology Blog

Get daily inspiration and powerful reminders to improve your business, relationships, time management, personal energy and have fun. Check the Simpleology Blog here.

- One of his books (MindControlMarketing.com) shot to #1 within 36 hours of its release.

- One of his websites became the 37th most visited website on the planet within 6 weeks of its release.

- His pioneering ebook (Search Engine Tactics) was downloaded over 1,000,000 times years before e-books were common.

- He turned a fledgling one-man operation into a multi-million-dollar International corporation with customers in every internet-connected country on the planet in two years time.

Other Interesting Facts About Mark Joyner

Earned a Bachelor of Science in Psychology through independent study while simultaneously serving in the U.S. Army in the Military Intelligence Corp (he speaks Korean fluently graduating at the top of his class at the Defense Language Institute).

Is a cold-war veteran of military intelligence and a former U.S. Army Officer. He held a Top Secret SCI clearance (the highest clearance level in the US) for several years.

Was awarded for his military service by the U.S. Army, the Republic of Korea Army, the Korean Consulate General, and the President of the United States.

Currently lives in Auckland, New Zealand with his wife.

Great Mark Joyner stuff from Amazon

The Great Formula: for Creating Maximum Profit with Minimal Effort… by Mark Joyner

The Irresistible Offer: How to sell your productor service in 3 seconds or less… by Mark Joyner

Simpleology: The Simple Science of Getting What You Want… by Mark Joyner

The Confidential Internet Manuscript… by Mark Joyner

One of the fastest ways to drive a flood of people to your website is through search engine optimization (SEO) via content distribution, back links, and dynamic linking. When you apply these tactics, you’ll see an immediate explosion of traffic on your site. But what’s the best way to go about it without spending 5-6 hours a day generating links for your site? Just follow each step in this CashMap and you’ll soon be enjoying an exponential rise in both traffic and profits. Just a few of the fast traffic techniques you will learn about are:

• How to turn your site into a social media portal that attracts a massive pool of highly-targeted potential buyers (all it takes is to create one account and you can gain access to over 50,000 websites)
• How to get your video content onto multiple websites in just one upload “no need to waste time uploading videos one by one, you can do it all in one sitting
• Two of the most effective online tools that can automatically post your content to your social media accounts and even send them out to select clients simultaneously” without breaking a sweat
• How to tap into a “fresh” market by maximizing the multi-media content on your website you’ll create boatloads of new fans once you learn this technique

) Traffic Through Viral Marketing Contests Strategy & Action Cashmaps

This is one of the most underutilized traffic-generation techniques! “This Cashmap reveals all the highly guarded strategies that experts use to drive massive amounts of traffic to their site.” The Traffic through Viral Marketing Contests Strategy Cashmap will show you exactly how to radically boost the number of people going to your website and even teach you what kind of contest to hold so you can attract the kind of crowd you want whether you’re looking for more members, affiliates or joint venture partners.

• The top 8 ways contests can benefit your website there’s a lot more you can accomplish than just getting more eyeballs on your site
• Two simple and easy contests that will boost your website and affiliate memberships (this strategy will show you how to get your existing customers to do all the “dirty work” for you)
• A subtle way to discover what makes your customer tick remember: the better you understand them, the more effective your over-all marketing and sales strategy will be
• The one contest that will not only bring in new traffic but provide content for your website and establish a larger network of resources and partners to tap into

With this Cashmap you won’t have to go through hoops to learn how to use social media as a traffic-boosting and business-building tool. You’ll discover one of the simplest and easiest ways to drive a constant flow of visitors to your site like clockwork. We’ll teach you the step-by-step tried and tested hacks that the experts use to dominate Social Media websites. You’ll be on your way to learning.

• The top 3 social media sites for content syndication start with these and you’ll see an immediate jump in your traffic TODAY
• The most effective way to actively engage your customers and how you can convert these interactions into actual sales
• A valuable time-saving technique that updates two social media accounts with just one click which will save you countless of hours
• How to generate and syndicate fresh content consistently without adding to your workload so you can focus on increasing your profits
• Discover how to become a master social networker and easily present your multi-networking presence and activity in a way that will astonish your fans and persuade them to take a closer look at your business

) Traffic Through Online Communities Strategy & Action Cashmaps



In this Cashmap we reveal our insider tactics on what is working right now to generate easy targeted traffic using online communities. No matter what industry, niche, or market you’re targeting, odds are there are MANY small, medium, and large online communities loaded with people interested in your products and/or services. We’ll show you the ropes for both “networking for profit” on communities you own as well as how to maximize your own online community. In this CashMap, you’ll learn..

• Incredible strategies, resource information, and easy ways to make the best use of the features on sites such as Ning, Ryze, and SocialGO to maximize your social footprint
• How to implement a community to promote traffic and build relationships with people you know, attract new prospects, plus how to connect with people from other communities and reel them into your own community
• How to engage with your community in a way that will draw more traffic to you and your business and dramatically increase your profits

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• ) Article Marketing Strategy & Action Cashmaps

  

  Did you know that you can take the original content you’ll be writing for your blog and Squidoo lens and use it to create traffic or more income through Article Marketing? The Article Marketing Cashmap package will teach you all the little-known techniques that can make Article Marketing not only profitable but fun. We’ve already done the hours of research and testing to identify the most effective and efficient Article Marketing strategies out there.

  All you need to do is follow our easy and simple step-by-step process and you’ll soon start enjoying the benefits of new customers flocking to your site.

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  ) Squidoo Essentials Strategy & Action Cashmaps

  

  Squidoo bridges the gap between social networking and marketing. A place where you can say, “Yes, I’m an expert in something!” and still keep your friends. While on other sites half your marketing battle is figuring out how to turn friends into customers, at Squidoo the framing is already done.

  In the Squidoo Essentials Cashmap series, we take away all the tedious “figuring-it-out” on Squidoo, and distil it into a quick, step-by-step plan that will have you streaking ahead of everyone else. You will learn in step-by-step fashion.

  • How to set up your account so you’re up and running like a pro in mere minutes.
  • Where to go first so you connect instantly with others.
  • The single step you must do in order to convert your Squidoo account into an income-generating machine.
  • The 5 essential steps to pull in traffic – miss these and you risk having your lens page languish forever.
  • The quickest way to shoot your lens page traffic to your blog, website or other social media.

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  ) Traffic Generation with Squidoo Strategy & Action Cashmaps

  

  This Cashmap Package will show you how to create a lensography (a directory of your lenses), which is essential for the traffic generation strategy presented in this package. You will learn eight of the most powerful tools for Squidoo lens marketing to increase your traffic and earnings. Additionally, you will learn about the advantages of becoming a Giant Squid, what it takes to qualify for the program, and some of the perks that are included when you attain Giant Squid status. Inside this program you will learn:

  • How to quickly start a new lens
  • How to activate the About Me module
  • How to set up a customized blog feed
  • Secrets to creating a link list
  • The best way to scoring a featured lens
  • The key to becoming a Giant Squid
  • And so much more!

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  Make Money With Squidoo Strategy & Action Cashmaps

  

  Squidoo is fast-gaining popularity as a powerful social media marketing tool. But what most people don’t know yet is how extremely profitable creating and managing a Squidoo lens can be. The secret of earning serious money on Squidoo lies in the affiliate sales you can make from partner vendors. With the Making Money with Squidoo Strategy Cashmap, you won’t need to resort to any guesswork. The Strategy Cashmap will tell you exactly which modules you need to add. It’s all spelled out so you won’t have to spend countless hours trudging through all the available information. In moments from now you can be learning.

  • The 9 most profitable affiliate modules on Squidoo today (if you don’t have at least three of these on your lens, you could be losing so much potential income)
  • The very first step you need to make in order to turn your Squidoo lens into a automated money-maker
  • The strategy that can single-handedly drive a massive amount of traffic to your Squidoo Lens (remember: more traffic = higher royalties and more potential customers)
  • How to turn your Squidoo lens into a multimedia gallery that will provide an added boost to your lens’s revenue

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• ) Make Money With Blogger.com Strategy & Action Cashmaps

  

  If you’re ready to learn the real secrets of how to make some serious cash from Blogger.com blogs, then this Cashmap is the answer. You will get the big picture strategy that can make you the next Blogger.com success story. All the steps are laid out sequentially so you won’t need to sift through all the scattered information on the Blogger site.

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  0) Video Marketing Strategy & Action Cashmaps

  

  Today, more and more people are watching online videos. This has led to the explosion of videos as a marketing tool. In the Video Marketing Cashmap package, we lay out a step-by-step strategy that will help you harness the power of videos to help generate sales for your business. You’ll learn to:

  • How to research target market behavior
  • Secrets to defining your video marketing strategy
  • How to develop a video content plan
  • Essentials to setting up a video studio
  • How to write an effective video script
  • Secrets of producing and editing a killer video
  • How to distribute your video for maximum exposure
  • And so much more!

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  1) Twitter Marketing Strategy & Action Cashmaps

  

  This program gives you a bird’s-eye-view of how to use Twitter as an awesome traffic generator. You won ‘t be guessing about how it fits in to your overall business strategy. You won’t be guessing about how to use Twitter to generate massive traffic. This set of action Cashmaps will make it all plain as day for you. Here’s what you’ll learn – step by step:

  • The best way to develop a Twitter marketing strategy
  • How to create your Twitter account for maximum effectiveness
  • How To Configure Your Twitter account
  • Secrets of branding your Twitter page
  • How to set-up follower incentives
  • The right way to promote your Twitter profile
  • How to quickly build your follower list
  • How to properly manage your Twitter followings & followers
  • Secrets of implementing a Twitter stream advertising campaign

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  2) Marketing with MySpace Strategy & Action Cashmaps

  

  MySpace is a dynamic social networking portal with built in resources and applications that can help you find the audience you’re looking for when you need it. Discover built in viral marketing applications, drive traffic to your website, create a virtual social media portal, and increase your internet presence. This Cashmap package will take you deep into MySpace Marketing strategies, allowing you to tap into the intricate MySpace database that will drive an audience to your profile page and capture them with your product or service. You’ll learn to:

  • How to signup and create your profile URL
  • The best way to customize your basic profile
  • Advanced secrets of customizing your advanced profile
  • How to publish a blog
  • The best way to create profile content
  • Secrets of sending bulletins, managing friends and posting comments
  • How to create audio/visual marketing
  • And much more!

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  3) Google Analytics Strategy & Action Cashmaps

  

  Google Analytics is a powerful, free tool from Google that allows you to view and track data on your website traffic. Not only will this information let you know how visitors are interacting on your site, it will let you know exactly what you need to improve. In this Cashmap Package, you will learn the basics of Google Analytics, plus how to read and use the information it provides you to increase traffic, improve sales conversions, and get the most out of your website usability. All of which will dramatically boost your profits. In this Cashmap, you’ll learn

  • Learn how to create funnels with this Action Cashmap to dramatically improve how visitors interact with your site so you’ll stop leaving money on the table
  • Discover how to use Google Analytics reports to keep track of your success and find new opportunities you never knew existed that’ll add more traffic and sales to your websites
  • How to set up goals for your site so you can begin seeing how successful your site is in getting visitors to your most important pages
  • The best way to track your visitor trending and loyalty, all of your traffic sources, visitor interaction with your content, and so much more knowledge that’ll set you lightyears ahead of your competitors

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  4) Paypal Strategy & Action Cashmaps

  

  There’s a common misconception that financial giant PayPal is simply about “sending and receiving money”. While PayPal is indeed one of the most dependable and secure avenues for processing online financial transactions, it also has a wealth of little-known tools that can help increase your sales, and ultimately grow your business faster, with no additional effort. In fact, a PayPal account comes with a string of benefits, including tools that help you manage confusing paperwork and learn more about your customers, so that you can focus your time and energy on other aspects of your business.

  The PayPal Strategy Cashmap reveals these hidden tools, one simple step at a time, so you can see a steady, regular increase in your profits. With the PayPal Cashmaps you will discover:

  • How to use PayPal to make it easier for your customers to buy from your website (easier and faster transactions often encourage repeat business)
  • The overlooked PayPal feature that will allow you to receive monthly recurring income from your customers
  • How some routine accounting paperwork can be transferred to PayPal’s systems so you’ll have more time to focus on growing your business
  • A PayPal strategy that makes it easy to keep track of your customers’ preferences and buying habits so you’ll know exactly what they want

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  5) Voice of the Customer Strategy & Action Cashmaps

  

  If you want to experience a profound upsurge in your profits – simply by training yourself to be more attentive to your customers : this Cashmap program is the answer. In simple to follow, step-by-step fashion you will learn:

  • How to put a VOC program strategy into place
  • Simple ways to centralize your customer support operations for maximum effect
  • The 5 steps to conducting competitive benchmarking
  • How to properly conduct surveys and set up focus groups
  • The right way to collect and leverage customer testimonials
  • Secrets of implementing VOC-Driven product development
  • How to build lifelong relationships with your list

  Bonus AskDatabase Strategy & Action Cashmaps

  

  If you’re ready to take your existing product or service to the next level, or even create a new product from scratch, setting up an AskDatabase account can take you there. With this cashmap program you will discover the step-by-step secrets to setting up and configuring your account.

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  6) Small Business Start-up Strategy & Action Cashmaps

  

  The Small Business Start-Up Strategy Cashmap Package provides you with a blueprint of the steps you need to take to start and manage a new business. Soon you’ll be able to start turning your passions, interests and skills into a solid, profitable endeavor. Here’s just a taste of what you’ll be learning:

  • How to define and position your small business
  • How to target the proper market
  • The best strategies to finance your business
  • Killer marketing strategies that bring customers in
  • How to network and build relationships like a pro
  • Keys to providing products and services customer really want
  • And so much more!

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  7) Business Plan Writing For Venture Capitalists Strategy & Action Cashmaps

  

  Anyone who is thinking of investing their hard-earned cash into something, wants to feel reassured that they are likely to get a return on their investment. That’s why the key to securing third party investments or Venture Capital, is convincing Venture Capitalists that your product or idea has the potential to make money. And to convince others that your venture has the potential to give them a return, you have to put together a solid and convincing “Business Plan”.

  Just say the words “Business Plan” and you’ll send a lot of people running for cover. But, creating one can be easier than most people would ever think! The secret is to know what information to include, and how to set it out. In this Cashmap program we’ve condensed the Business Plan writing process into 10 simple steps. You will learn:.

  • The six most important reasons to create a well-crafted Business Plan- whether you need the funding or not
  • The first (and sometimes only) section of the Business Plan that an investor will review (if you don’t know which parts to highlight or refine, you could lose a potential investor in minutes)
  • The five elements that all Venture Capitalists scrutinize when they are considering a business proposition
  • The most critical section of your Business Plan (get this wrong and even if you acquire the funding, you may lose precious equity on your own business)

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  8) Recession-Proof Your Career Strategy & Action Cashmaps

  

  Just by following these simple steps you can protect your career from an economic recession. This program will show you how to be a star performer in any work environment. In step-by-step sequence you’ll discover proven strategies to skyrocket your career. Here’s just a taste of what you’ll soon be learning:

  • How to develop a career plan customized to your strengths
  • Secrets to crafting the perfect resume
  • How to develop your own personal network
  • Key steps to pursuing a successful career change
  • How to properly conduct a job search
  • How to start a second business for fun and profit
  • And so much more!

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  9) Recession-Proof Your Home Action Cashmaps

  

  This Cashmap package focuses on a set of actions that will help you to reduce your out-of-pocket costs and spend your money more wisely. You’ll discover a proven way to position your home as a smart investment rather than as a drain on your monthly budget. Here’s just a small sampling of what you’ll learn:

  • How to slash your utility bills
  • Smart ways to invest in money-saving home technologies
  • Simple steps to reduce your food expenses
  • How to reduce your travels expenses and still see the world
  • Smart home improvements that save you money
  • Secrets of de-cluttering and generating income
  • The right way to refinance your home
  • And so much more!

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  0) Save Money with Green Home Energy Strategy & Action Cashmaps

  

  With the Save Money with Green Home Energy Strategy Cashmap, you can dramatically reduce your energy consumption and expenses almost immediately- putting more money in your pocket every month. You’ll learn easy and simple eco-friendly techniques that can slash your electricity bill by half! Imagine what you can do with those savings to help you grow your business. With the “Save Money with Green Home Energy Strategy Cashmap”, you’ll be on your way to learning things like.

  • The first two steps you need to make to identify energy leaks in your home (all the energy-efficient gadgets in the world won’t save you money if you don’t do these things first)
  • Four effective energy-saving strategies that can help you manage your household’s total energy use (you can save on 56% of your electricity consumption)
  • A little-known secret that can radically lower your heating and cooling costs without sacrificing your creature comforts
  • What household electronics are responsible for generating around

    0% of your electricity bill and what to do so you won’t have to pay for inefficient energy use

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  These Cashmaps have a real value of $3,940! So you’re getting an amazing deal today.
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