“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is...
Make no mistake about it. Most people will get bruised by pursing tough business directions. It is the same with careers. Becoming an actor is much less certain than becoming an accountant! But, if you have deep passion, as was said in Fiddler on the Roof of the newly-married couple, “They’re so happy, they...
A Little Knowledge Is a Very Dangerous Thing This kind of mistake is amazingly common, because nine out of 10 Internet marketers don’t know the first thing about the science of direct marketing. The wonderful thing about direct marketing is that you can precisely measure response and predict — with statistical certainty — the...
Today, I’d like to give you a simple, three-part formula that, when followed, will make any ordinary employee into a superstar. If you are working for somebody else now, you can use it to become your company’s most valuable employee. And within six months, here’s what you can expect: * Your income will increase...