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Apple iAd Mobile Advertising Platform

By Octavio Urzua

Today during its iPhone 4.0 developer preview, Steve Jobs announced Apple’s much-anticipated mobile advertising platform, iAd. This has been expected since Apple acquired mobile ad platform Quattro Wireless, after having AdMob snatched away by Google (though the FTC may recommend blocking that deal). Apple will sell and host the ads, giving 60% of ad... »

Four Principles of Apple’s Failures and Successes

By Octavio Urzua

As the story goes, when Steve Jobs looked around Apple in 2002, he saw a profusion of gadgets: cell phones, PDAs, and MP3 players (including Apple’s blockbuster, the iPod). In a flash of brilliance, he asked himself a world-changing question: What if all those functions could be combined in just one device? The answer... »

3 Best Videos of YouTube in 2008

By Octavio Urzua

Web 2.0 … The Machine is Us/ing Us Breve historia de cómo ha evolucionado la era digital en los últimos años integrando las máquinas a la vida del hombre para hacerlo más eficiente en la generación de ideas, comunicación instantánea, y colaboración global en todos los ámbitos. ¿Que difícil pronosticar las estructuras de organización... »