YouTube and Social Media Trends
Sometimes it pays to know a bit of history. Listen to this:
The first video on YouTube was posted in April 2005. Since then, YouTube has grown exponentially. These days, 20 hours of video are being uploaded every minute.
In other words, if the major networks (NBC, CBS, and ABC) broadcast 24 hours a day, 7 days a week, for 60 years, they wouldn’t put out as much content as YouTube puts up in 60 days.
That growth has created a great deal of interest in social media from the business community. Just about everybody and his brother are looking to capitalize on the opportunity.
But I am not rushing forward. I am going to sit back and observe. If I see something I like, I’ll move in.
Social media may well have applications for my business. But I’m almost positive they will never be primary benefits. I can see these sites for testimonials and interviews. But I can’t see them as a mainstream technique for selling products to new customers. And that, as they say, is where the rubber meets the road.
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