Copywriting

Outrageous Advertising

September 21, 2010

There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100 of the greatest headlines ever written, and a CD with all the exhibits. The...

Protected: Marketing Weapons for Fast Results

July 1, 2010

By Octavio Urzúa

There is no excerpt because this is a protected post.

Protected: Six Ways to Turn a “No” Into “Yes

June 10, 2010

By Octavio Urzúa

There is no excerpt because this is a protected post.

The Most Interesting Ad in the World

January 4, 2010

By Octavio Urzúa

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” - David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the TV commercials for Dos Equis beer. They star a rugged-looking, silver-haired man who is...