Category: Copywriting

Glass of water and Copywriting

A psychologist walked around a room while teaching stress management to an audience. As she raised a glass of water, everyone expected they’d be asked the “half empty or half full” question. Instead, with a smile on her face, she…

Why We Don’t Have Free Education?

Do you think we should have free education from universities around the country? Isn´t education a right that the State should provide to every citizen? Some people think so. And they’ve let the media know. But you’ll understand exactly why…

Jon Benson 3x VSL

3xVSL 4 elements in top performing VSL: usp, stories, tips, comparisons 5 steps in vsl process: snap suggestion, vital connection, big problem, bigger solution, grand offer Pattern Interrupt | Attention Watch This Now Benefit Formula Create Scarcity Something Completely Different…

Outrageous Advertising

There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100…

The Most Interesting Ad in the World

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the…