Marketing

Protected: Experience Marketing: Case Studies

May 28, 2007
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Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?

May 1, 2007
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“We are selling dreams. We are merchants of happiness.” Bernard Loiseau The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the...

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Protected: Marketing Mastery

January 16, 2007
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