I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of…
Tag: ogilvy
What I learned from Ogilvy
“Gentlemen, Kindly remember that the obvious is always overlooked.” It seems to me that some obvious things traditional direct marketers and even marketers generally have known about for well over a century are largely, if not entirely, ignored by people…