Posts Tagged ‘ ogilvy ’

The Big Idea

February 10, 2008
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I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In our time, that position...

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What I learned from Ogilvy

July 19, 2007
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What I learned from Ogilvy

“Gentlemen, Kindly remember that the obvious is always overlooked.” It seems to me that some obvious things traditional direct marketers and even marketers generally have known about for well over a century are largely, if not entirely, ignored by people selling online. How many of the services you subscribe to have ever asked you...

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