How do you convince people to buy into your latest idea? “The Art of Woo” author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent “woo-master.” There have been a…
How do you convince people to buy into your latest idea? “The Art of Woo” author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent “woo-master.” There have been a…