1. Just do it. – Nike
2. Think Small. – Volkswagen
3. Don’t be vague. Ask for Haig. – Haig Scotch Whiskey
4. When you got it, flaunt it. – Braniff Airlines
5. All the news that’s fit to print. – The New York Times
6. Let Your Fingers Do The Walking. – Yellow Pages
7. It takes a licking and keeps on ticking. – Timex
8. Where’s the beef? – Wendy’s
9. Have it your way. – Burger King
10. The Citi Never Sleeps – Citi Bank
11. When it absoultely, positively has to be there overnight. – Federal Express
12. Hand built by robots. – Fiat Strada
13. When you care enough to send the very best. – Hallmark
14. I think, therefore IBM. – IBM
15. Think different. – Apple Macintosh
16. Capitalist Tool. – Forbes
17. When it rains, it pours! – Morton Salt
18. Everything is possible (Toyota)
19. Be water my friend (Bruce Lee & BMW)
20. Diamonds are Forever (DeBeers)
21. Colour like no other (Sony Bravia)
22. I’m Loving It!! (McDonald’s)
23. I Can’t Believe It’s Not Butter
24. Give you wings (Red Bull)
25. We try harder (Avis)
26. Come in and find out (Douglas)
27. Does she…or doesn’t she? (Clairol)
28. Good to the last drop (Maxwell House)
29. The pause that refreshes (Coca-Cola)
30. Breakfast of Champions (Wheaties)