The AdWords checklist looks something like this: 1-Keywords in narrow silos 2-Peel and stick your top 20 keywords 3-Relentless split testing of ads 4-Thorough list of negative keywords 5-Good quality scores 6-Landing pages that match the ads and keywords 7-Savvy geo targeting 8-Nailing the #1 unmet need in your market 9-Separating search from content...

