Tag Archive
Protected: How to get your clients attention in 5 sec?
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Bill Glazer’s Outrageous Advertising
Could your sales could use a boost? Try one of these 17 things: 1. Eat lunch at a diner and write a message to your customers on the paper placemat. Photocopy the placemat (stains and all) and mail it to your customers. 2. Send your customers an empty popcorn bag with a letter inside... »
Blockbuster Ad Revealed
Ted Nicholas (pictured at left) is one the most successful and revered copywriters and information marketers alive today. His copy and marketing brainstorms have been directly responsible for more than $5.7 BILLION in sales over the span of his 50-plus-year career. Ted’s remarkable copywriting skill allowed him to turn his first information product —... »
Protected: Joe Polish
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The Big Idea
I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of the most successful commercial advertising men who ever lived. In our time, that position... »
Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
“We are selling dreams. We are merchants of happiness.” Bernard Loiseau Who Is Elmer Wheeler… and How Can He Boost Your Response Rate? By John Wood The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line... »
Protected: John Carlton
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Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
“We are selling dreams. We are merchants of happiness.” Bernard Loiseau The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for jobs that didn’t exist. But not everyone was suffering. A young man by the... »