Tag Archive
How Google managed a worst-case scenario
A while ago, there was a widespread outage on Google’s Gmail service for more than an hour. Google’s response to its customers was a good example of how every business should act. First, they acknowledged that there had been a problem and let their customers know that they understood how much it affected them:... »
Apple-Google Rivalry Goes Global
Forget Microsoft-Apple or Microsoft-Google. A new rivalry is developing in the tech world. Google and Apple are increasingly squaring off over lucrative markets like the mobile computing field. And there are many examples of the competition between the two for the mobile market heating up. Exhibit A is the launch of Android-based mobile phones.... »
Protected: What is Google planning?
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Protected: Advanced Google Tools
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Protected: Google Website Optimizer
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Google Adwords
The AdWords checklist looks something like this: 1-Keywords in narrow silos 2-Peel and stick your top 20 keywords 3-Relentless split testing of ads 4-Thorough list of negative keywords 5-Good quality scores 6-Landing pages that match the ads and keywords 7-Savvy geo targeting 8-Nailing the #1 unmet need in your market 9-Separating search from content... »
Tracking the World Googlezon
It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope,... »