There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100 of the greatest headlines ever written, and a CD with all the exhibits. The...
The key to making a fortune in stocks (and avoiding getting obliterated) is having a basic idea of when stocks might have a long stretch of gains… and when they might do nothing. This isn’t easy to do. But when you look at it over history, a simple pattern does emerge… Each generation, the...
You get an e-mail saying “Thank you for using our website, since our deaf phone number is not for clients, signed by some Customer Service”. So, how do you really Win and Keep customers? Simply by delivering what matters most to them. Is it that simple? Crucial messages need not be complex. The simple...
Generation Z is one of the names used for the First World or Western generation of people born between the early-1990s to late 2000s. As this generation is still being born, and is still very young, it is hard to describe its characteristics without speculating. Relatively little is firmly established about its composition, character,...
The Internet search giant was trading at 14 times 2011 earnings. While that’s a higher multiple than the average S&P 500 company, it’s not all that expensive for a tech company. The thing is, sales grew at a mere 7% from 2008 through 2010. That’s a huge drop after growing more than 50% annually...
Last weekend, I hosted a poker game with some friends. During one hand, I made a series of bets, which caused my opponent to think hard. One of the other players coached him: “He’s trying to tell you a story with the way he’s betting. The question is, do you believe what he’s telling...