I have learned many valuable lessons from my 15-year partnership with Agora’s legendary CEO, marketing genius Bill Bonner. None is more important than the Big Idea. In my father’s time, this concept was best understood by David Ogilvy, one of…
Author: Octavio Urzúa
CEO at GrupoAdm, Regalos Publicitarios en Santiago, Chile.
7 Secrets from the Smartest Businessman I Know
My boss is the smartest guy I know… I’m not just saying it because he signs my paychecks. Seriously, I mean it. He does things most bosses don’t do. It’s made him a wealthy man. And it’s made many of…
Breakthrough Recommended Books
Breakthroughs! by P. Ranganath Nayak This is the story about the people and companies behind fourteen of the most successful 20th century commercial breakthroughs: the VCR, the Post-it note, ChemLawn, Tagamet, the Walkman, The CAT Scanner, the microwave oven, Toyota…
Stunning Pictures and Photos
50 (Really) Stunning Pictures and Photos http://www.smashingmagazine.com/2008/04/28/really-stunning-pictures-and-photos/ 130 Creative Pictures http://acidcow.com/pics/2555-130-creative-photos-by-markku-landesmaki.html Animals http://animalphotos.info/a/ Funny angles http://www.hongkiat.com/blog/100-funny-photos-taken-at-unusual-angle-humor/ Surfing http://www.flickr.com/groups/immersion/discuss/72057594128773092/ Digg Stumble Upon Del.icio.us Buzz
Rise of the Author by Mark Joyner
How to write a bestseller book in 90 days There are many reasons for why almost everyone alive secretly wishes they were a best-selling author (prestige, satisfaction, money, free leads for your business, a massive pay raise …), but that…
Quotes from Zig Ziglar
“You can have everything in life you want, if you will just help other people get what they want.” “Your attitude, not your aptitude, will determine your altitude. ” “You were born to win, but to be a winner, you…
Save Money with Green Home Energy Strategy Cashmap
Save Money with Green Home Energy Strategy Cashmap Have you ever taken a moment to think about how much you’re spending on your electricity bills a year? According to the U.S. Energy Information Administration, American households can spend over $1800…
Out-of-the-Box Brain
Let’s pretend that the diagram below belongs to you—that this is the shape of the all-important mindset that defines your general BrainMap Profile—and that it depicts how your brain thinks (even though it is only a sample of the many…
50 Regresive Goals
50. Stay focused. 49. Divide your time for each task in hand. 48. Analyze the outcome of your effort and decide accordingly how much time you need to spend. 47. Take a break. 46. Spend time with your loved ones.…
Video Marketing Strategy Cashmap
Video Marketing Strategy Cashmap Arguably, the fastest way to spread your message to a huge audience is through video. In fact, a recent video on YouTube went from thousands of page views on one day to millions the very next.…
Greatest Generation
The Greatest Generation, is a term coined by journalist Tom Brokaw to describe the generation of Americans who grew up during the deprivation of the Great Depression, and then went on to fight in World War II, as well as…
Experimental Creativity Thinking
“The Advanced Leadership Clinic by Srikumar S. Rao is a unique program designed for exceptionally talented executives actively looking for exponential improvement in performance. It will enable you to smash all previous achievement records and take you to new highs…
Lost Generation
The “Lost Generation” is a term coined by author and poet Gertrude Stein to characterize a general motif of disillusionment of American literary notables who lived in Paris and Europe after the First World War, especially after military service in…
Getting Smart: 5 big trends about teens
Seeking meaning? Seeking connectedness? Looking to create a better world through social change? Does this sound like a mid-career manager suffering burnout? Surprise…it’s today’s teen. Why do Teens Matter? Teens matter because they are shaping the way the world will…
Protected: Web Tools for Entrepreneurs
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The Secret to Fat Loss
You want the secret to fat loss? Okay, but you’re not going to like it. It has nothing to do with green tea, acai berry juice, or the Master Cleanse. Instead, the secret to fat loss is a state of…
Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
“We are selling dreams. We are merchants of happiness.” Bernard Loiseau Who Is Elmer Wheeler… and How Can He Boost Your Response Rate? By John Wood The year was 1937… The Great Depression was still taking a heavy toll. Prices…
Baby Boomer
Baby Boomer is a term used to describe a person who was born during the demographic Post-World War II baby boom. The term “baby boomer” is sometimes used in a cultural context, and sometimes used to describe someone who was…
Aspirin
The companies that manufacture aspirin convinced us that it should be taken every day to prevent heart attack. Well, guess what? They’re wrong. Big time. According to Dr. Al Sears, aspirin has no effect on preventing heart attacks. Or strokes.…
Quotations by Gary Ryan Blair
Advancement only comes with habitually doing more than you are asked. Creative risk taking is essential to success in any goal where the stakes are high. Thoughtless risks are destructive, of course, but perhaps even more wasteful is thoughtless caution…
Efficient Decision Making
For people overwhelmed by choices…solutions for fast and confident decision makers. Small organizations tend to be more efficient than large ones because in a large group it is easier to separate decisions from their consequences. In general we make better…
Simpleology Bestseller Blueprint
The Rise of the Author In A Nutshell by Mark Joyner Because of Decentralization (in various forms) and the shifting of Technology … the power of the publisher (unless it morphs into something else) is on the decline and the…
Protected: John Carlton
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Protected: How to Read Ads
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Baby Boomer
Baby Boomer is a term used to describe a person who was born during the demographic Post-World War II baby boom. The term “baby boomer” is sometimes used in a cultural context, and sometimes used to describe someone who was…
5-Step Method to Come Up With Great Ideas
It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency…
Protected: Themes
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Protected: W Quotes
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How to Profit from your MLM program
In this series I separate the dirt from the gold in MLM revealing: Why MLM’ers Make the Best Marketers (there’s a twist for ya) Why Most MLM’ers Fail – And Why They Don’t Have To Why Being an MLM’er Prepared…
Powerful Questions Can Have a Powerful Effect
Each individual will define excellence in a deeply personal way. Consider these five questions while envisioning the quality that you desire for your life and career: What would your vision of excellence look like if it had no restrictions, and…
Branding & Marketing Quotes
“The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” Margaret J. Wheatley “Without passion, you don’t have energy; without energy, you have nothing. Nothing great in the world has been accomplished…
Is History boring?
Even though I hated pop quizzes, I love to talk about things like history, geography, and the universe — all the subjects we’re supposed to learn in school. Most people tell me they don’t learn these things because they are…
What I learned from Ogilvy
“Gentlemen, Kindly remember that the obvious is always overlooked.” It seems to me that some obvious things traditional direct marketers and even marketers generally have known about for well over a century are largely, if not entirely, ignored by people…
Generation X
Generation X, commonly abbreviated to Gen X, is a term used to refer to the generation born after the baby boom ended, extending from the early-to-mid 1960s to late 1970s. The term Generation X has been used in demography, the…
Make Better Decisions With This Simple, Uncommon and Powerful Step
Intuitions are sudden, strong judgments whose origin cannot be immediately explained. They seem to emerge from an obscure inner force, but they actually begin with a fleeting perception that starts a mental process. Science attempts to explain intuition as a…
Ultimate Cashmap Collection
talk about exactly what you will get today: 1)Traffic Through Backlinks, Content Distribution and Dynamic Linking Strategy & Action Cashmaps One of the fastest ways to drive a flood of people to your website is through search engine optimization (SEO)…
Protected: Experience Marketing: Case Studies
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Protected: 10 Power Cues in Body Language
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Developing a Business Plan B
We have written a lot about the importance of having a Plan B in place. The idea is simple: Before you spend lots of time and/or money on a new project or product, have a backup in case it fails.…
Brainwave Entrainment Self-development Technology
What EXACTLY are brainwaves? Well, every state of mind has a unique electrical signature that can be detected in the brain. These signatures are known as “brainwaves.” Brainwaves can be measured and recorded using specialized equipment – such as an…
Business Model Design Template
A business model is a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose,…
Protected: Hypnosis techniques with Derren Brown
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Who Is Elmer Wheeler… and How Can He Boost Your Response Rate?
“We are selling dreams. We are merchants of happiness.” Bernard Loiseau The year was 1937… The Great Depression was still taking a heavy toll. Prices and profits were low… international trade was down by two-thirds… millions stood in line for…
Millennial Generation
The Millennial Generation, also known as Generation Y or as Generation Next,.[1][2] is a term used to describe the demographic cohort following Generation X. Its members are often referred to as “Millennials”[3] or “Echo Boomers”[4]. As there are no precise…
Constant Changes
“Action and reaction, ebb and flow, trial and error, change — this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.” Bruce Barton The list is…
5 Ways to be More Productive
Because I’m always on the lookout for better ways to work more productively and efficiently — leaving more time to pursue the interests that really make life worthwhile — Lifehack.org devised a common-sense list of 10 simple ways to be…
Great AudioBooks Titles for Kids
101 Dalmations by Dodie Smith Pongo lives happily with his human pets Mr and Mrs Dearly in a large house in Regent’s Park. When his wife Missis produces a litter of fifteen beautiful pups, life seems wonderfully complete. But the…
Recession-proof Your Home Strategy Cashmap
Recession-proof Your Home Strategy Cashmap Times are tough but you don’t have to keep pinching pennies to get by. You can save A LOT of money right now by making a few easy and practical changes in your home. Just…
Famous Quotes
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season…
Methods to Learn Real Fast
The fastest way to learn ANYTHING Sure, there are seriously important things to learn in data structures, algorithms, and methodologies, but the fastest way to learn programming (the fastest way to learn ANYTHING) is to try to solve your own…
How to Smile and Move?
SMILE How to Smile? Be happy. * Wake up. Show others you care by giving attention to their needs. * Be thankful. The opportunity to serve is a gift… not an entitlement. * Be approachable. We’re at each other’s service,…
15 Questions to Improve Your Life Purpose
“Writing or reviewing a mission statement changes you because it forces you to think through your priorities deeply, carefully, and to align your behaviour with your beliefs” Stephen Covey 1. What makes you smile? (Activities, people, events, hobbies, projects, etc.)…
Protected: Marketing Mastery
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Creativity Quotes
“You can never solve a problem on the level on which it was created.” Albert Einstein “I think that only daring speculation can lead us further and not accumulation of facts.” Albert Einstein “Technological change is like an axe in…
Oil Industry and Technology
West Texas Crude. In 1939, a huge discovery launched the Permian Basin of West Texas into one of the country’s first major domestic oil sources. By the 1980s, the local town of Midland boasted more millionaires per capita than any…
Oil Industry and Technology
West Texas Crude. In 1939, a huge discovery launched the Permian Basin of West Texas into one of the country’s first major domestic oil sources. By the 1980s, the local town of Midland boasted more millionaires per capita than any…
Oil Industry and Technology
West Texas Crude. In 1939, a huge discovery launched the Permian Basin of West Texas into one of the country’s first major domestic oil sources. By the 1980s, the local town of Midland boasted more millionaires per capita than any…
The Pursuit of Happyness (2006) Best Quotes
Christopher Gardner: [about the spelling mistakes in the graffiti of a building] It’s not H-A-P-P-Y-N-E-S-S Happiness is spelled with an “I” instead of a “Y” Christopher: Oh, okay. Is “Fuck” spelled right? Christopher Gardner: Um, yes. “Fuck” is spelled right…