Author: Octavio Urzúa

CEO at GrupoAdm, Regalos Publicitarios en Santiago, Chile.

The Best-Performing Stock of 2009 and 2010

After climbing 9,589% since 2009 began, Diedrich Coffee (Nasdaq: DDRX) is valued at roughly $200 million today. Shares trade for $34 apiece. I’m not at all surprised. Diedrich, which is in the (big) business of roasting coffee beans and then…

The Simplest Marketing Test of All

I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If…

Marketing Predictions for 2010 and Beyond

At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums *…

Google’s Holiday Gift To You – Mobile Coupons

The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to…

This Man is Truly Changing Lives

Dr. Geoff Tabin is changing lives: A Vision for Eliminating Blindness with Innovation. I just read a powerful story in the December issue of National Geographic Adventure magazine. A story that has caused me to shift my thinking about a…

How to learn Forex Foreign Currency Trading

The way trading works (even for a pro) is that you’ll win some and you’ll lose some. However, the goal over time is to have the winning amount outweigh the losing amount. I’m often reminded of a famous group of…

Current Stock Market Condition: Strong Bull

“People do not trade the markets; they trade their beliefs about the markets.” – Van Tharp The Big Picture Can you predict when a country will default or go bankrupt? In 1999, Alan Greenspan and Paul Guidotti published the Greenspan-Guidotti…

The Return Path to Joy, Happiness and Bliss

Simply put, what you do each day has a compound effect on your life, your happiness and outlook. I’ve always experimented with what provides me with more bliss, joy, confidence and a feeling of accomplishment. I’ve applied all 9 ‘M-Power’ on…

Step-by-Step Guide to Start your Own Business.

Make no mistake about it. Most people will get bruised by pursing tough business directions. It is the same with careers. Becoming an actor is much less certain than becoming an accountant! But, if you have deep passion, as was…

Giving Thanks in Thanksgiving Day

“My father says that almost the whole world is asleep. Everybody you know. Everybody you see. Everybody you talk to.” “He says that only a few people are awake and they live in a state of constant, total amazement.” –…

Business Opportunities in Santiago de Chile

Are you in a market where 90% of customers decide by price? Can your clients differentiate your ads and benefits from other companies? Are all competitors using the same media exposure? Does your sales team give discount options to negotiate…

Top 10 Investment Mistakes

You Weren’t There For The Wedding, Don’t Be There For The Funeral. This is an old horse racing proverb. The ongoing credit crisis continues to caste an ominous shadow over the stock market and the light at the end of…

The War of Art by Steven Pressfield

This book is split into three books, Resistance, Combating Resistance, and Beyond Resistance. Book One identifies what is known as resistance. Resistance is the little devil inside us all that prevents us from doing our work. The devil that pulls…

¿Cómo Diferenciar tu Empresa?

¿Estás en un mercado donde el 90% de los clientes deciden por precio? ¿Pueden los clientes diferenciar tus anuncios y beneficios sobre que ofrecen tus competidores? ¿Están todos tus competidores utilizando los mismos medios y mensajes publicitarios? ¿Tú equipo de…

Entrepreneurs are greedy, really?

When’s the last time you turned on CNN and heard an encouraging story about business owners doing good in the world? When’s the last time you heard somebody in the media or education system say, “We need to build up…

Do it until it is done! by Art Williams

“The only sure way for your people to lose is if they give up. Your lack of encouragement should never be the reason a person quits. A leader must always keep believing in people, no matter what.” No. 1 –…

The 168 Hour Week

I’m always talking about the attributes of successful people: – They set goals. – They are action-oriented. – They are willing to outwork the competition. – They are eager to learn. – They are persistent. Today, for a change, let’s…

Audio Visual Stimulation (AVS) Technology

Brain waves do not “determine” your state of mind – they are caused by it.” Source: Steven Novella, M.D. http://www.theness.com/neurologicalblog Brain wave training has been found to yield excellent results in facilitation of human memory, attention span, and relaxation (Hutchinson,…

Instant Appeal

It is yet another book that tries to explain how and why people react the way they do. Initially, I thought it would be a re-hash of Blink and other such books. However, there were some new ideas. The book…

The Neuroscience of Success

Remember what happened the last time you bought a new car? Didn’t it seem like everyone was suddenly driving the same make, model, and even color car you had just bought? You know why that happened? Because buying a car…

Worst-Case Scenario

I’m not someone who usually makes predictions for the future, but all signs indicate that in the year 2010 you’ll be hearing many smart business owners talk about their “WCS”. What does WCS stand for? It stands for “Worst-Case Scenario”.…

Your personal library speaks volumes

“The habit of reading is one of the greatest resources of mankind; and we enjoy reading books that belong to us much more than if they are borrowed. A borrowed book is like a guest in the house; it must…

Google Analytics

There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your…

The League of Extraordinary Minds

In Less Than Two Weeks – The Same Experts Who Get Paid Millions To Mentor Google, Yahoo, Microsoft, Apple, Adobe, & Starbucks… Are Now Willing To Give You The Same Expert Advice To Build Your Own Business… With One Difference.…

How Google managed a worst-case scenario

A while ago, there was a widespread outage on Google’s Gmail service for more than an hour. Google’s response to its customers was a good example of how every business should act. First, they acknowledged that there had been a…

So what do we do? Anything. Something.

“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy “The higher your aims and vaster your desires, the more energy you will have for their…

Develop Your Trading Intuition

I was recently asked to write the Foreword to Curtis Faith’s upcoming book, Trading from Your Gut, which is all about trading and intuition. This got me thinking about the different types of intuition that one can possess. Intuition is…

Honda’s new personal mobility technology U3-X

I came across an article yesterday touting the release of Honda’s new personal mobility technology, U3-X (pictured below). Basically, the U3-X is a stool with a unique directional wheel system that allows it to travel diagonally, as well as right,…

Into the Fourth Turning

The Fourth Turning is an amazingly prescient book Neil Howe wrote with the late William Strauss in 1997. The work, which describes generational archetypes and the cyclical patterns created by these archetypes, has been an eye-opener to anyone able to…

High-quality companies with reliable returns?

The biggest and most reliable returns in the market come from the safest and most mature companies. These high-quality companies pay dividends. And they raise those dividends year after year. Buy their shares when they are cheap. Then reinvest the…

BCI 2009 Entrepreneur of the Year Award

“At GrupoAdm we’re so excited to receive this award, since we’ve been in business for just 3 years now. The participants were serious companies in different fields, so it’s been a pleasure to participate with them and get this incredible…

A type of Trans Fat that makes you leaner?

We all know that trans fats are horrible for your health right? But what if I told you that there is a specific type of trans fat that’s natural (not man-made) and actually helps you to lose fat faster and…

Health Grades

Thinking about buying a new car, laptop, or television? Even if it’s something less grand like a music CD or book, most consumers check out detailed reviews from experts and feedback from people who’ve already purchased the item before making…

The Great Formula

“The Great Formula For Creating Maximum Profit With Minimal Effort” by Mark Joyner Mark Joyner, the author of The Great Formula is one of my favorite experts and he has a gift for taking complex ideas, which may seem too…

Another $25 million in new orders for ABB

ABB Ltd (ABB) continues to flex its global muscle. On Sept 18th, ABB announced it had won an order worth $25 million from Chile’s leading transmission utility, Transelec SA. Add this new contract to ABB’s pre-existing $25.9 billion backlog. The…

33 Simpleology Action CashMaps

A cashmap is “a well-planned and systematic approach to building your online business from the ground up… or from whatever stage you’re at right now. You simply plug into one of these detailed maps… follow along from point “A” to…

Affiliate Launch Blueprint

Here’s the deal: My buddy Michael Rasmussen is one of the world’s #1 super affiliates, and what he has to show you is, quite frankly, mind boggling. Let me tell you, there is nothing, and I mean nothing, that feels…

World’s Top 4 Commodities

Four Easy Ways to Trade the World’s Top Commodities If you’re looking to add some great potential gains to your portfolio, then consider what commodities can do for you. Four Commodities… Four Explosive Moves Want some examples of how explosive…

Top 50 “Have you..?”

1. Have you in the last 10 days … visited a customer? 2. Have you called a customer … TODAY? 3. Have you in the last 60–90 days … had a seminar in which several folks from the customer’s operation…

The Future Is Wild

How will the world look in 5 million, 100 million and 200 million years? How will the continents look? Will it be hot or cold? And what kinds of fantastic creatures will be walking the Earth? These are the questions…

Why You Need to Buy Apple

I’m a big fan of Apple, Inc. (Nasdaq: AAPL). I’ve written about it here on several occasions. Apple is so far ahead of its competitors in product design and functionality that it’s hardly worth the comparison, except in a few…

The Whole Foods Alternative to ObamaCare

Eight things we can do to improve health care without adding to the deficit. by John Mackay “The problem with socialism is that eventually you run out of other people’s money.” —Margaret Thatcher With a projected $1.8 trillion deficit for…

How The Mighty Fall, And Get Back Up

In the latest book by Jim Collins, How the Mighty Fall, Collins carefully outlines how great, thriving organizations can quickly and dramatically fall from prominence. While he spends a lot of time outlining what he calls the “Five Stages of…

Apple-Google Rivalry Goes Global

Forget Microsoft-Apple or Microsoft-Google. A new rivalry is developing in the tech world. Google and Apple are increasingly squaring off over lucrative markets like the mobile computing field. And there are many examples of the competition between the two for…

Where is Paulson investing now?

Billionaire John Paulson’s hedge-fund firm, Paulson & Co, filed its most recent 13F (institutional managers who manage over $100 million are required to report their long positions in the U.S. markets each quarter) for the quarter ended June 30, and…

How to Play the Coming HCIT Boom

$678 Billion Tech Explosion There is a proliferation of a new breakthrough that Popular Mechanics calls a “highly evolved…technology… changing the way humans interact with machines.” It’s a “touch” technology that will soon let you feel the texture of an…

How Toyota Became No.1

Applications from Toyota to Internet Marketing Online Toyota has grown profits quarter over quarter for 50 consecutive years. Today, the company grosses over $200 BILLION in sales, and recently leap-frogged both Ford and GM in one fell swoop to become…

Here’s How China Is Fleeing the Dollar

If you have massive coal reserves, an oil project in Kurdistan, or a boatload of gold bullion, China wants to talk to you. The Chinese government holds over $2 trillion in reserves. The dollar is an asset that has lost…

Inflation, Deflation or Reflation?

The question as investors we have been focused on for some time is whether we end up with inflation, or deflation, and what that endgame looks like. It is one of the most important questions an investor must ask for…

Gold Analysis & Strategy

Gold Spot Price Analysis 1.1. Gold in USD (1 ounce = US$953.90) • It’s really getting interesting in the gold market. The big question is, “Will gold break through the US$1,000 level and advance to new all-time highs or will…

Neville Medhora, the hustler

partner with homeless to sell 24 water bottles in 30 min $15 profit http://www.nevblog.com/bottled-water-experiment/ 10 hacks to solve a problem http://kopywritingkourse.com/problem-solving-checklist/ Yelp email to B2B http://kopywritingkourse.com/b2b-email-marketing-tips-from-yelp/#comment-169462 evolution of direct response letters of washing service http://kopywritingkourse.com/powerwashing-flyers-copywriting-case-study/ altucher idea: write emails for…

The wise learn from other’s mistakes

John McAfee is, of course, the founder of antivirus software company, McAfee. His innovation was to give away the software for free, but charge fees for the upgrades and technical support. The company went public in 1992, and McAfee pocketed…

Investing in BRIC or MENA?

Change is like a pin to the balloons of conventional wisdom. Just when people settle into their views, here comes the pin. For instance, it’s become widely accepted when talking about emerging economies to focus on the so-called BRIC countries…

Famous Catholic Quotes

“People travel to wonder at the height of the mountains, at the huge waves of the seas, at the long course of the rivers, at the vast compass of the ocean, at the circular motion of the stars, and yet…

The Great American Bubble Machine

Economic bubbles are generally considered to have a negative impact on the economy because they tend to cause misallocation of resources into non-optimal uses. In addition, the crash which usually follows an economic bubble can destroy a large amount of…

The Pest that Could Save Your Life

Kudzu is a Japanese vine that was planted in this country a century ago to prevent soil erosion. It’s done that … and much more. It now covers 10 million acres in the South. And it’s killing off native plants.…

The Speed of Trust

I’ve been reading “The Speed of Trust” by Stephen M.R. Covey. So much of what he covers is extremely relevant. Especially today. In times of uncertainty it’s much more difficult for people to hide under the radar or just “skate…

Losing weight as a Caveman did

“Losing weight is a matter of simple arithmetic. You’ve got to eat fewer calories than you burn.” This may be the most popular truism of our ever-fattening society. It is repeated by doctors and health advisors on television, in magazines,…

Cashmap

What is the cash map? You might have read about it, seen it on a video or heard the buzz in the internet circles. According to Rich Schefren: “A cashmap is a well-planned and systematic approach to building your online…

Bill Glazer’s Outrageous Advertising

Could your sales could use a boost? Try one of these 17 things: 1. Eat lunch at a diner and write a message to your customers on the paper placemat. Photocopy the placemat (stains and all) and mail it to…

Is Self Sacrifice worth it, really?

The path to greatness is called SACRIFICE. Imagine cavemen sitting in comfort before a fire in a communal cave being urged by their mates to go hunting for food on a cold, rainy, winter day. They are being called on…

Joomla

Joomla is the content management system that I use to run all my membership sites (including this one), but admittedly it can be a bit cumbersome to use when you’re first getting started. Well here’s a site that will cut…

Is The Greatest Economic Expansion Coming?

Much of the innovation that defined the American experience in our first two centuries stagnated during the past 10 years. But this innovation stagnation has created the greatest opportunity we’ve ever seen for people wishing to start a new business.…

Emerson: The Quintessential American

Ralph Waldo Emerson and the Transcendentalism A theologian, essayist, orator and poet, Emerson is variously described as America’s own philosopher, our first literary giant, the father of the environmental movement, and the founder of what literary critic Harold Bloom calls…