Author: Octavio Urzúa

CEO at GrupoAdm, Regalos Publicitarios en Santiago, Chile.

Artists Quotes

“There are three classes of people: those who see, those who see when they are shown, and those who do not see.” “It had long since come to my attention that people of accomplishment rarely sat back and let things…

16 Rules for Success

Bob Parsons® 16 Rules for Success in Business and Life in General 1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we’re in our comfort zone. I hear people say,…

The Battle for the 3rd Element

The Third Element could soon siphon off $10.4 TRILLION in oil revenues… and replace 148 billion barrels of black gold. The U.S. government is quietly spending billions to control this rare substance as a matter of national and economic security.…

The Rise of Crowdsourcing

“Crowd” and “Outsourcing” for the act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call. For example, the public may be invited to develop a…

Global Education Performance in China

My Top 10 Chinese Education Stocks Did you know that there are TEN Chinese education stocks listed on the NYSE and Nasdaq? Yup … TEN stocks. ATA Inc. (ATAI) provides computer-based training courses to pass professional certification exams such as…

Apple iAd Mobile Advertising Platform

Today during its iPhone 4.0 developer preview, Steve Jobs announced Apple’s much-anticipated mobile advertising platform, iAd. This has been expected since Apple acquired mobile ad platform Quattro Wireless, after having AdMob snatched away by Google (though the FTC may recommend…

A New Model of Economic Growth

Front page headline on Friday’s Wall Street Journal proclaimed a big up-tick worldwide in the manufacturing sector. According to the paper, everybody is making more and more stuff. This helps assure that the recovery “has legs.” Auto sales, too, came…

Inner Listening and Intuitive Access

Intuition is knowledge that you can access; however, it is not contained in the logical part of your mind. The logical part of your mind has been over-trained while the other valuable part of your mind where intuition resides most…

Honda and Domino Leading Online Marketing

1. Honda unveils new campaign as it boosts agency roster Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and…

Speech Attention Tips and Grabbers

How you can create a speech in less than 10 mins that is equally effective and to-the-point (without all the fluff!) 1. Start with the conclusion! Echoing Steven Covey’s 2nd habit, it is critical to have the end in mind.…

Break the Rules to Grow Your Business

Marketing rules can be the most profitable ones for you to break. The old “Madison Avenue” rules make advertising agencies rich. To make yourself and your business rich, you’ll want to join a group of rule-breakers known for their expertise…

Failing Forward and Succesful Mistakes

Being an entrepreneur is NOT for thin-skinned folk. You need to be driven to win, but accepting of defeat along the way. Some of the things I took home from my Oscar run, that I also realize are just as…

New Wave In Mobile Push Marketing…

What is mobile push marketing? In a nutshell, it is the ability to get your marketing messages out to mobile devices, using SMS technology, otherwise knows as text messaging. I’m not talking about spamming text messages out to cell phones,…

A “Digital 911” in the Works…

It’s no secret that signs of a major network crash have been appearing for the last few years… Now the cracks are widening, pushing the situation to a boiling point. Just look at what’s happening as we speak… * Just…

Self-disclosure: Be yourself

Day 1 of 30 days of self-disclosure: the real obstacles you face are not technical or strategic problems. They are issues at a deeper level that require some kind of transformation in your thinking to overcome them. Day 2 The…

The Biggest Revolution Since the Internet

In the next few years, those IT guys are going to start getting what they deserve. By now, your company’s power-tripping “get out of my way and let me handle it” computer specialist has become a cliché. Everyone has an…

How to Profit From China’s Next Move

For many investors who don’t have experience in Asia, figuring out what Beijing is up to is both puzzling and difficult. But a handy little tool called a “Form 13F” can help. In case you’re not familiar with it, the…

Brian Johnson – Philosopher Notes

Source: Brian Johnson – Philosopher Notes Laughing Matters “To be intuitive, we must cultivate our sense of humor and look for reasons to laugh everywhere. We become so self-absorbed and serious when it comes to our problems and melodramas that…

Tai Lopez`s 67 steps

1) People often dream about becoming a millionaire. There are 1,645 billionaires in the world. But only 400 or so are self-made (the rest inherited their money). And of these self-made billionaires the largest single category are investors. Investors win.…

How the Internet is Changing Advertising

What exactly do you do…? We create epipheos. Umm, can you be more specific…? Descriptions are usually long, boring, and forgettable. BUT experiences that create amazement, discovery, and inspiration are life changing. They change people to a point that causes…

Millionaire Parents create Billionaire Kids

Billionaire Kids Here’s One Father’s Brilliant Advice On How To Raise Your Kids To Be Billionaires – Make them aware of the full range of life options. – Do NOT send them to public school NOR to the prep schools…

David Frey

7 Marketing Best Practices Step 1 – Understand Your Market and Competition A big mistake that many small business owners make is to latch on to a cool product or service without first understanding the market and what it wants…

The SEIZA Position-Why It Relieves Knee Pain

If you go into any martial arts dojo, jiu jitsu, judo, karate, kendo, or iado, at some point, you will see the students sitting attentively on their folded knees in what is called the SEIZA position. This posture is often…

7 principles of Quantum Physics

Why are The 7 Prin­ci­ples so important? Because they affect every­thing in life and have an inter­est­ing rela­tion­ship with each other. The 7 Prin­ci­ples are: 1. The Prin­ci­ple of Men­tal­ism 2. The Prin­ci­ple of Cor­re­spon­dence 3. The Prin­ci­ple of Polar­ity 4. The…

Street Smarts Trading Strategies That Work

The secret I’m going to share with you today is probably the single most important factor in determining the success of stock market traders. If you can master it, you can make millions in the stock market. This technique is…

How to get an MBA from Eminem

In 2002 I was driving to a hedge fund manager’s house to hopefully raise money from him. I was two hours late. This was pre-GPS and I had no cell phone. I was totally lost. I kept playing over and…

10 Realities of Marketing in 2010

1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If…

What China Can Learn From its Dustup with Google

If you’re keeping score in the contest between Google Inc. (Nasdaq: GOOG) and China’s central government, you should be aware by now that everyone involved loses. * Google stands to lose anywhere from $400 million to $600 million in annual…

Agora ETR

Choosing the Best Possible Life By Mark Ford 1. What are you going to do? 2. With whom? 3. And where? Spend More Time with This Destructive Person By Craig Ballantyne Look for a comfort-destroyer mentor who can push your…

Vitamin D New Perspectives on Health

Vitamin D is not a vitamin but a hormone. It is unique in that it is made in the skin as a result of exposure to sunlight. Photosynthesis of vitamin D has been occurring on earth for more than 750…

The Most Popular Alternative Energy

Solar power doesn’t work at night. Wind power needs wind. Hydro runs into droughts. Geothermal works great, but it’s scarce. Alternative energies are a pain in the neck. They’re expensive and inconvenient. “Biomass” is America’s newest alternative power source. It…

Book Reviews

Fight Mediocrity Summaries How to Be a Man – The Way of the Superior Man by David Deida – Goals: dont expect completion of something to pursue your goals, dont pospone or procrastinate – Passion: dont get lost on task…

Secure Internet Surfing

The government has the legal right to access your entire Internet activity history without asking for any permission. It’s authorized through the Patriot Act, which runs around the Fourth Amendment – “unreasonable search and seizure” – by getting the info…

10 FAQ for Trading Strategies

Former floor trader on the IMM, IOM, NYFE and LIFFE as well as a risk manager of a large, multinational corporation in Geneva, Switzerland, also author of best selling books on forex trading and trend following. In 1995, he founded…

The Most Interesting Ad in the World

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the…

Secret Secrets of Coca-Cola’s Hidden Formula …

The Coca-Cola formula is The Coca-Cola Company’s secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula as one of the most closely held trade secrets in modern business that only…

Motivation Research: Understanding What Drives You

Motivating someone to action is, in most cases, the same as persuading them. Some would argue that persuasion is about attitude; and motivation is toward an action. We will review 3 reports on three studies that recently came in. In…

Smile and Move your World

It’s all about attitude & action. Mattering to the world all with a smile. How to Smile? Wake Up: engage with care and attention Be thankful: the opportunity to serve is a gift Be approachable: We are at each other´s…

Financial Predictions for 2010

As the manic-depressive decade of the 2000s came to a close, stocks staged a spectacular, global bust and powerful rebound. Housing also did the bust thing; we may be waiting a long time for the powerful real estate rebound, however.…

10 Internet Predictions for the Next 10 Years

1. In 2010, Google AdWords will announce a procedure for “hearings and fair trials” for banned advertisers. This will enable them to play “Good Cop-Bad Cop” with you if your accounts get shut down. 2. Twitter will get sold to…

Industry Aggregation with Gordon Bizar

How to Depression Proof Your Business? Why Traditional Recession Tactics Are Doomed To Fail This Time? Tomorrow’s sources of advantage aren’t like yesterday’s. … Ultimately, they are about a true advantage — one that accrues not just to the corporation,…

Top Business & Life Lessons Learned in the last 10 years

1. Authentic Connections: Everybody has heard the expression, “It’s not what you know – but who you know – that counts.” For speed networking ask to people “What-do-you-do? Which are your largest projects? How-can-I-help-you?” 2. Be genuine 3. Make Intros…

The Ultimate Gift Experience 12 Days/12 Ways

A few years back, a little book started something very big. A message that has already prompted people to give to others, connect with friends and family, and help those in need like never before. Every one of us has…

The Best-Performing Stock of 2009 and 2010

After climbing 9,589% since 2009 began, Diedrich Coffee (Nasdaq: DDRX) is valued at roughly $200 million today. Shares trade for $34 apiece. I’m not at all surprised. Diedrich, which is in the (big) business of roasting coffee beans and then…

The Simplest Marketing Test of All

I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If…

Marketing Predictions for 2010 and Beyond

At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums *…

Google’s Holiday Gift To You – Mobile Coupons

The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to…

This Man is Truly Changing Lives

Dr. Geoff Tabin is changing lives: A Vision for Eliminating Blindness with Innovation. I just read a powerful story in the December issue of National Geographic Adventure magazine. A story that has caused me to shift my thinking about a…

How to learn Forex Foreign Currency Trading

The way trading works (even for a pro) is that you’ll win some and you’ll lose some. However, the goal over time is to have the winning amount outweigh the losing amount. I’m often reminded of a famous group of…

Current Stock Market Condition: Strong Bull

“People do not trade the markets; they trade their beliefs about the markets.” – Van Tharp The Big Picture Can you predict when a country will default or go bankrupt? In 1999, Alan Greenspan and Paul Guidotti published the Greenspan-Guidotti…

The Return Path to Joy, Happiness and Bliss

Simply put, what you do each day has a compound effect on your life, your happiness and outlook. I’ve always experimented with what provides me with more bliss, joy, confidence and a feeling of accomplishment. I’ve applied all 9 ‘M-Power’ on…

Step-by-Step Guide to Start your Own Business.

Make no mistake about it. Most people will get bruised by pursing tough business directions. It is the same with careers. Becoming an actor is much less certain than becoming an accountant! But, if you have deep passion, as was…

Giving Thanks in Thanksgiving Day

“My father says that almost the whole world is asleep. Everybody you know. Everybody you see. Everybody you talk to.” “He says that only a few people are awake and they live in a state of constant, total amazement.” –…

Business Opportunities in Santiago de Chile

Are you in a market where 90% of customers decide by price? Can your clients differentiate your ads and benefits from other companies? Are all competitors using the same media exposure? Does your sales team give discount options to negotiate…

Top 10 Investment Mistakes

You Weren’t There For The Wedding, Don’t Be There For The Funeral. This is an old horse racing proverb. The ongoing credit crisis continues to caste an ominous shadow over the stock market and the light at the end of…

The War of Art by Steven Pressfield

This book is split into three books, Resistance, Combating Resistance, and Beyond Resistance. Book One identifies what is known as resistance. Resistance is the little devil inside us all that prevents us from doing our work. The devil that pulls…

¿Cómo Diferenciar tu Empresa?

¿Estás en un mercado donde el 90% de los clientes deciden por precio? ¿Pueden los clientes diferenciar tus anuncios y beneficios sobre que ofrecen tus competidores? ¿Están todos tus competidores utilizando los mismos medios y mensajes publicitarios? ¿Tú equipo de…

Entrepreneurs are greedy, really?

When’s the last time you turned on CNN and heard an encouraging story about business owners doing good in the world? When’s the last time you heard somebody in the media or education system say, “We need to build up…

Do it until it is done! by Art Williams

“The only sure way for your people to lose is if they give up. Your lack of encouragement should never be the reason a person quits. A leader must always keep believing in people, no matter what.” No. 1 –…

The 168 Hour Week

I’m always talking about the attributes of successful people: – They set goals. – They are action-oriented. – They are willing to outwork the competition. – They are eager to learn. – They are persistent. Today, for a change, let’s…

Audio Visual Stimulation (AVS) Technology

Brain waves do not “determine” your state of mind – they are caused by it.” Source: Steven Novella, M.D. http://www.theness.com/neurologicalblog Brain wave training has been found to yield excellent results in facilitation of human memory, attention span, and relaxation (Hutchinson,…

Instant Appeal

It is yet another book that tries to explain how and why people react the way they do. Initially, I thought it would be a re-hash of Blink and other such books. However, there were some new ideas. The book…

The Neuroscience of Success

Remember what happened the last time you bought a new car? Didn’t it seem like everyone was suddenly driving the same make, model, and even color car you had just bought? You know why that happened? Because buying a car…

Worst-Case Scenario

I’m not someone who usually makes predictions for the future, but all signs indicate that in the year 2010 you’ll be hearing many smart business owners talk about their “WCS”. What does WCS stand for? It stands for “Worst-Case Scenario”.…

Your personal library speaks volumes

“The habit of reading is one of the greatest resources of mankind; and we enjoy reading books that belong to us much more than if they are borrowed. A borrowed book is like a guest in the house; it must…

Google Analytics

There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your…