How to have access to an infinite amount of options to create products and services on demand How to create a globally relevant impacting game that you can successfully launch in short times How to start solving complex problems with…
Category: Marketing
What CRM software to integrate?
CRM is a scam. Yep, I said it. It’s not that CRM systems are not useful. It’s just that they are marketed as “sales software” and that’s simply not true. A CRM is really just a customer database. And having…
Glass of water and Copywriting
A psychologist walked around a room while teaching stress management to an audience. As she raised a glass of water, everyone expected they’d be asked the “half empty or half full” question. Instead, with a smile on her face, she…
Why We Don’t Have Free Education?
Do you think we should have free education from universities around the country? Isn´t education a right that the State should provide to every citizen? Some people think so. And they’ve let the media know. But you’ll understand exactly why…
Best of Seth Godin on Quality
No relation between price and quality In industries under siege from external change (and I count music, books, airlines, pharmaceuticals, IT, telecommunications, etc) you’ll find that the extra fees extracted by the legacy companies DO NOT go for quality. They…
How Groupon Generates Cash While Losing Money
Groupon sells “Groupons” that allow its customers to eventually go and get something from the merchant that issues the Groupon. When Groupon sells a Groupon–say, a $25 coupon for $50 of belly-waxing services–Groupon collects the $25 immediately (from the subscriber’s…
Bubble Theory and the Madding Crowd
In the investing world, we talk about bubbles. A bubble happens when stocks in a particular sector are over-hyped, and greed starts driving the market. In a stock market bubble, investors stop thinking about what they’re buying and start looking…
Protected: Best of Dexter Abraham
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Jon Benson 3x VSL
3xVSL 4 elements in top performing VSL: usp, stories, tips, comparisons 5 steps in vsl process: snap suggestion, vital connection, big problem, bigger solution, grand offer Pattern Interrupt | Attention Watch This Now Benefit Formula Create Scarcity Something Completely Different…
Analisis de Oportunidades para Crecimiento Acelerado
Este cuestionario esta diseñado para que entiendas mejor tus actuales fortalezas y debilidades en el plan de marketing de tu empresa. Si postergas lo importante para despues, para hacer lo urgente del momento, estas postergando tambien los resultados de crecimiento…
Plan de Marketing en 5 Pasos
Las estadisticas dicen que 3 de cada 10 emprendedores quiebran antes de los 2 años. Las razones se atribuyen a errores personales como mala administracion por falta de conocimiento y sobre endeudamiento. Si estas empezando o llevas algunos años y…
Outrageous Advertising
There are ads that win awards and there are ads that make money. In this book, Bill Glazer delivers more than 100 case studies with OUTRAGEOUSLY Successful Advertising through traditional offline and online media for 47 industries, plus over 100…
Simple is Better
You get an e-mail saying “Thank you for using our website, since our deaf phone number is not for clients, signed by some Customer Service”. So, how do you really Win and Keep customers? Simply by delivering what matters most…
Social Media Revolution Best Ads
Bailout with UPS Is Social Media a Fad? You can either promote your Business or Cause using? Social Media, so people will follow you or keep traditional advertising with big pocket budgets. Video Part 2… Did you know these Human…
Protected: Free Publicity Hooks
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Protected: Facebook Advertising Experiments
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New battle online: Google VS Facebook
Facebook went after Google Adwords with Facebook Ads, and now they’re going after Google Search with their new Open Graph Search Engine. Most people are excited about this because they love to see someone challenge Google’s empire. But me, I’m…
Protected: Marketing Weapons for Fast Results
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Protected: Six Ways to Turn a “No” Into “Yes
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Protected: Deal-a-Day Impulsive Buying
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Protected: Unlock the Game Removing Sales Pressure
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Honda and Domino Leading Online Marketing
1. Honda unveils new campaign as it boosts agency roster Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and…
New Wave In Mobile Push Marketing…
What is mobile push marketing? In a nutshell, it is the ability to get your marketing messages out to mobile devices, using SMS technology, otherwise knows as text messaging. I’m not talking about spamming text messages out to cell phones,…
The Biggest Revolution Since the Internet
In the next few years, those IT guys are going to start getting what they deserve. By now, your company’s power-tripping “get out of my way and let me handle it” computer specialist has become a cliché. Everyone has an…
How the Internet is Changing Advertising
What exactly do you do…? We create epipheos. Umm, can you be more specific…? Descriptions are usually long, boring, and forgettable. BUT experiences that create amazement, discovery, and inspiration are life changing. They change people to a point that causes…
David Frey
7 Marketing Best Practices Step 1 – Understand Your Market and Competition A big mistake that many small business owners make is to latch on to a cool product or service without first understanding the market and what it wants…
10 Realities of Marketing in 2010
1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If…
Secure Internet Surfing
The government has the legal right to access your entire Internet activity history without asking for any permission. It’s authorized through the Patriot Act, which runs around the Fourth Amendment – “unreasonable search and seizure” – by getting the info…
The Most Interesting Ad in the World
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy Have you seen The Most Interesting Man in the World? I’m referring to the…
10 Internet Predictions for the Next 10 Years
1. In 2010, Google AdWords will announce a procedure for “hearings and fair trials” for banned advertisers. This will enable them to play “Good Cop-Bad Cop” with you if your accounts get shut down. 2. Twitter will get sold to…
Protected: Best Copywriting Strategies of the Pros
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The Simplest Marketing Test of All
I have a good marketing test for you. It’s the most basic, fundamental test you can run on the marketing for your business. In fact, it involves asking yourself one simple question… “Would I buy from me?” Be honest. If…
Marketing Predictions for 2010 and Beyond
At the end of the last decade… * Dotcom stocks were heading straight up in one of the biggest orgies of manic stock buying the world has ever seen * Banner ads were selling at massive (and irrational) premiums *…
Google’s Holiday Gift To You – Mobile Coupons
The holiday season has started. People are gearing up to buy lots of stuff. Businesses are preparing to increase their sales by offering plenty of offers, discounts, and more. In this situation, what can a company like Google do to…
How to use Direct Marketing to Land a New Job, On Demand, Anytime, Anywhere, with No Begging & No Counseling
Perry Marshall Marketing Letter & Renaissance Club is a monthly newsletter that shows you new ways to generate sales leads, seize free publicity opportunities, get more results from your website, and get more business from trade shows. As a member…
Protected: Supercharge your Headline with Killer Questions
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Business Opportunities in Santiago de Chile
Are you in a market where 90% of customers decide by price? Can your clients differentiate your ads and benefits from other companies? Are all competitors using the same media exposure? Does your sales team give discount options to negotiate…
Protected: Legendary Copywriters Swipe Files
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¿Cómo Diferenciar tu Empresa?
¿Estás en un mercado donde el 90% de los clientes deciden por precio? ¿Pueden los clientes diferenciar tus anuncios y beneficios sobre que ofrecen tus competidores? ¿Están todos tus competidores utilizando los mismos medios y mensajes publicitarios? ¿Tú equipo de…
Google Analytics
There’s a deceptively simple tool that’s guaranteed to help you make breakthroughs in your online business. Google Analytics is a no-nonsense software that comes with a load of features that can give you important data and statistics about how your…
Protected: How to get your clients attention in 5 sec?
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33 Simpleology Action CashMaps
A cashmap is “a well-planned and systematic approach to building your online business from the ground up… or from whatever stage you’re at right now. You simply plug into one of these detailed maps… follow along from point “A” to…
Affiliate Launch Blueprint
Here’s the deal: My buddy Michael Rasmussen is one of the world’s #1 super affiliates, and what he has to show you is, quite frankly, mind boggling. Let me tell you, there is nothing, and I mean nothing, that feels…
Protected: Webmaster Tools
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Protected: eMarketing Report Review
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How Toyota Became No.1
Applications from Toyota to Internet Marketing Online Toyota has grown profits quarter over quarter for 50 consecutive years. Today, the company grosses over $200 BILLION in sales, and recently leap-frogged both Ford and GM in one fell swoop to become…
Cashmap
What is the cash map? You might have read about it, seen it on a video or heard the buzz in the internet circles. According to Rich Schefren: “A cashmap is a well-planned and systematic approach to building your online…
Protected: Advanced Google Tools
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Bill Glazer’s Outrageous Advertising
Could your sales could use a boost? Try one of these 17 things: 1. Eat lunch at a diner and write a message to your customers on the paper placemat. Photocopy the placemat (stains and all) and mail it to…
Make Your Business Success Eternal With Double-Barreled Innovation
“Courage is resistance to fear, mastery of fear, not absence of fear.” Mark Twain I just got back from a meeting my largest client held for its top brass. Although my role is to provide ideas, I take as many…
Joomla
Joomla is the content management system that I use to run all my membership sites (including this one), but admittedly it can be a bit cumbersome to use when you’re first getting started. Well here’s a site that will cut…
Protected: Google Website Optimizer
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Learn Direct Marketing Now or Perish!
A Little Knowledge Is a Very Dangerous Thing This kind of mistake is amazingly common, because nine out of 10 Internet marketers don’t know the first thing about the science of direct marketing. The wonderful thing about direct marketing is…
My Favorite Web Quotes
“The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away –…
Best Unique Selling Propositions
How do you get your business differentiated? By creating a Unique Selling Proposition – or USP. Examples: “We Always Have 168 different Widgets in No Less than 12 Different Sizes and 10 Desirable Colors, in price ranges from $6 to…
Marketing Ideas
When I look for marketing ideas, I look in three directions: forward, backward, and sideways. Looking Forward. By this I mean brainstorming about what the market will want in the future. Forward thinking may be the most enjoyable form of…
Incredible Visionaries
Sir Richard Branson President & CEO, Virgin Atlantic Sir Richard Branson is the founder and president of Virgin Group. Virgin is one of the world’s most recognized and respected brands and has expanded into aviation, hospitality and leisure, telecommunications, financial…
Woo Factor: Persuasion and Power
How do you convince people to buy into your latest idea? “The Art of Woo” author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent “woo-master.” There have been a…
30 Best Slogans Hall of Fame
1. Just do it. – Nike 2. Think Small. – Volkswagen 3. Don’t be vague. Ask for Haig. – Haig Scotch Whiskey 4. When you got it, flaunt it. – Braniff Airlines 5. All the news that’s fit to print.…
Do You Sell Promotional Products?
6 Reasons To Consider Selling An Automated Referral System To Your Customers 1. It pays you upfront commissions (up to 58%) and ongoing monthly residuals. Sell it once, get paid forever 2. It adds value to your role as a…
Protected: Advanced Tools for Entrepreneurs
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The Power of Twitter
Get the business leader’s guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers…
Protected: Response Dynamite by Joe Lavery
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Google Adwords
The AdWords checklist looks something like this: 1-Keywords in narrow silos 2-Peel and stick your top 20 keywords 3-Relentless split testing of ads 4-Thorough list of negative keywords 5-Good quality scores 6-Landing pages that match the ads and keywords 7-Savvy…
Protected: Advance Website Building Recommendations
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Core Competencies for the 21st Century
Every epoch requires people and organizations to develop core competencies or skills needed to be successful. Harvard Graduate School of Education professor Helen Haste has identified five that we should begin teaching our students. We business managers should also consider…
What is the key to Zappos explosive success?
Tony Hsieh CEO of Zappos.com explains that the keys to his $1billion in sales in 10 years succesful company is in foundation of Core Values and Customer Experience. The extraordinary online retailer Zappos.com operates very differently than other companies, and…
Best Marketing Quotes
If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income. Jay Abraham Understand that you need to sell you and your ideas…
Adwords
How to Double the Customers on Your Website in 30 Minutes or Less with Google AdWords – and Beat the Learning Curve, FAST… Already Advertising on Google? Get 70% or More Visitors, for Less Money Than a Coffee in Starbucks…
Protected: The Magic Button
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Competitive Intelligence Strategy Cashmap
Conquer Your Competition with Competitive Intelligence Strategy Cashmap As online start-up costs get cheaper – some small operations open with capital as low as $10 – expect competition to get tougher as the Internet becomes more accessible to hopeful and…
Four Principles of Apple’s Failures and Successes
As the story goes, when Steve Jobs looked around Apple in 2002, he saw a profusion of gadgets: cell phones, PDAs, and MP3 players (including Apple’s blockbuster, the iPod). In a flash of brilliance, he asked himself a world-changing question:…
Dot-Com Business Plan
For you to start your own profitable business online, there are just a five steps: 1. First, you need to identify a reachable, profitable market niche. A market niche is simply a group of people who have similar interests (or…
Protected: Marketing Legends
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5 Questions about your website
7 Suggestions: spend a lot of time thinking about your website. Most customers go there before buying anything. But most websites are bloody useless. This is because people don’t ask themselves some pretty simple questions, like: 1. What is my…
5 Online Business Models
In the book “Moonlighting On The Internet: 5 World-Class Experts Reveal Proven Ways to Make an Extra Paycheck Online Each Month” by Yanik Silver, he revealed 5 of the easiest ways people can start profiting online. 1. Info Marketing (one…
Rich Schefren
Rich Schefren’s Review Share this video with your friends Rich Schefren, says bold and plainly that he believes that almost all internet marketers are doing things completely backwards!! Wow, bold statement. Here’s some history on this guy: At the tender…
WordPress Strategy Cashmap
WordPress Strategy Cashmap If you want to get famous – starting a blog is the fastest way to do it. Never before in history have so many “ordinary folks” shot to superstardom so quickly – sometimes literally overnight. If you…
Blockbuster Ad Revealed
Ted Nicholas (pictured at left) is one the most successful and revered copywriters and information marketers alive today. His copy and marketing brainstorms have been directly responsible for more than $5.7 BILLION in sales over the span of his 50-plus-year…
The Uncertainty Syndrome Report by Rich Schefren
What Does The Future Hold For Your Online Business? Just ONE Simple Shift… ONE Obstacle Overcome… Can Bring You The BIG Results You Want From Your Online Business. Rich Schefren reveals the SIMPLE answer in his newest free report… The…